how does google remarketing work

Google Remarketing: What is it & How Does it Work?

Today, an ad is not just an ad. Each marketing strategy serves as something more powerful. It’s a way to connect with users across various platforms and tap into their intrinsic buying cycles. You know when you added those shoes to your cart, then exited the website, only to see those exact shoes advertised on…
Top 10 PPC Advertising Benefits for Your Business

Top 10 Benefits of PPC Advertising for Your Business

  Digital marketing is an enormous umbrella term. It encompasses everything from content production to paid ads, and every tactic has its pros and cons to consider. Your marketing strategy should be broken up into a carefully crafted selection of smaller tactics, both paid and unpaid. As experts in the realm of digital advertising, our…
How to Recover from Any Google Penalty 2

How to Recover from Any Google Penalty

Every year, Google tightens the reins on what’s acceptable – and what’s not. The search engine giant won’t hesitate to dole out penalties to websites that offer subpar content, participate in sketchy SEO activities, or perpetuate inappropriate language. Google wants to share only the highest quality links in its search results. If your site fails…
7 Clever Ways to Turn Nearby Now into a Supercharged Reputation Builder

7 Clever Ways to Turn Nearby Now into a Supercharged Reputation Builder

People like local businesses – and in many cases, they need them. When pipes burst, homeowners pick up their phone and search “plumber near me.” When their computer dies and they need emergency tech repair, they specifically request help desks in their city. Need a clinic? You want one down the street, not in the…
Social Media Marketing Hacks Done The Right Way

Social Media Marketing 101
Actionable Guide

Social media is no longer a “fun” tool used to top off your marketing campaign. It is an integral, powerful part of your marketing – and one that requires a great deal of time and effort.  We live in a virtual world with more than 3.6 billion social media users. To engage with shoppers on…
How to Rank at Google's Position Zero What Is the Featured Snippet

How to Rank at Google’s Position Zero: What Is the Featured Snippet?

If you know anything about search engines, you know that ranking as the number one result for a search is the holy grail of SEO marketing. Better yet? You want to appear before the number one result in the highly coveted featured snippet spot on Google.  Let’s talk about this “featured snippet,” also known as…
How to Develop a Content Marketing Strategy-Medium-Quality

How to Develop a Content Marketing Strategy

Content marketing chase is doomed to failure without a proper content marketing strategy. If you want to be a winner in this competition, your content marketing must demonstrate the following result: You might wonder how to achieve this tremendous result.  Frankly speaking, it is achievable for everyone who knows how to develop a content marketing…
How Much Does SEO Cost

SEO Pricing Guide: How Much Does SEO Cost?

SEO is what connects your company to the majority of your customers. These days, 93% of customer interactions start with a simple search engine query – often with no specific brand name in mind. That said, you need to be integrating proper SEO elements into your site, and one of the best ways to do…
What is User Intent

Understanding How People Search:
What is User Intent?

As marketers, we all wish we could just read our customer’s minds from time to time. It would make our job so much easier if we knew what buyers were looking for, what they wanted, and what kind of messaging would attract them. Search engines want to understand this, too. They utilize some of the…