Telling Stories to Build Trust and Rapport
Publish What Your Clients Want to Hear
We are storytellers. We write content, create podcasts, and shoot videos that your customers want to read, listen to, and watch. Your buyers don’t want more ads; they will skip. You cannot email or text spam; they will block you. Your audience is made up of clients who want to be entertained and educated. Content marketing gives them what they are looking for.
Be Credible When Reaching out to New Customers
Trust is a bigger factor than a price for online buyers according to an analysis of 20.8 million shoppers and 894,400 transactions.
Ads and sales pitches can nudge someone who is already considering doing business with you to close the deal. Clients who are aware of your brand and its worth can appreciate a discount offer from you. But those who have never purchased from you may not.
Content marketing helps breaks the ice. It makes a great first impression. Imagine spreading the word about your brand without sounding salesy and still managing to showcase your expertise. Content marketeers pulls this off by caring about your customers.
Show That You Care
In a world where your competitors are just a click away, having world-class products is not enough. You have to be caring towards your customers.
Let’s assume that you sell books. How will you convince someone to buy from you instead of Amazon or Barnes & Noble? A discount can help. Free delivery can help. But none will come closer to the exposure and respect you will get if you were to interview the author or write a book review.
A lot of buyers want to read reviews and learn something about the author before making a purchase. Your interviews and reviews can attract the right people and eventually prompt them to buy from you.
Many Benefits of Content Marketing
A buyer’s journey is divided into four stages in traditional marketing:
- Awareness: Buyers learn about your brand.
- Research: Buyers consider potential solutions to their problems.
- Consideration: Your brand makes it into the list a buyer will pay for.
- Buy: You make a sale.
Content marketing is at its best in stages one and two.
Content Marketing With Foxxr
Content marketing is less about words on screen and more about storytelling. Our clients say that no one tells stories like us.
Foxxr combines the power of video, audio, imagery, and text to create compelling stories that your audience will want more of.
Build My Brand. I’m In!
Team up with us for a hands-free, results-oriented approach to content marketing.