Jasper AI Cheat Sheet: Your Ultimate Guide to Tone of Voice, Templates, and Prompts

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Jasper ai cheatsheet

The digital marketing landscape has evolved drastically over the past decade. From content marketing to social media platforms, it is now essential for businesses to stay ahead of the curve. The revolutionary emergence of AI tools has transformed information gathering, data collection, content marketing, and search as we know it. With the incredible skillset to analyze content, harvest vast amounts of data, and gather reports that are simple to comprehend, businesses can now furnish high-quality, personalized content with unparalleled speed and efficiency – which aligns impeccably with customers and business needs.

With algorithms and SEO trends in a constant state of flux, staying current is difficult. As a marketer, it’s essential to grasp how AI-powered writing tools have revolutionized digital marketing by providing new ways of creating and enhancing content quality. Effective SEO strategies require far more than just keywords. They demand an in-depth understanding of user intent, topical relevance, and the website’s topical authority. Crafting content that aligns with user intent and leveraging AI writing tools to improve quality and relevance can help you achieve your marketing objectives more efficiently.

We created this cheat sheet to provide a comprehensive guide on how to use the tone of voice, templates, and prompts in Jasper AI, which are essential for any SEO professional looking to stay ahead of the curve.

First Thing’s First – What is Jasper AI?

Meet jasper

Before we delve into the specifics, it’s essential to understand the fundamental capabilities of Jasper AI. This advanced AI tool has been designed to help you create content more efficiently, accurately, and creatively. It can assist you with various writing tasks, from drafting emails and blog posts to creating compelling ad copies and more. The real power of Jasper AI lies in its customization features – tone of voice, templates, and prompts.

Now that we know the basics about Jasper AI let’s discuss how tone of voice, templates, and prompts play an important role in communicating with your audience and how to use it correctly in Jasper.

Ensuring the Right Pitch – Understanding the Tone of Voice

The best way to express yourself through writing is by using the right words and tone. But how do you know which words to use? With Jasper AI, you have the ability to modify the tone of voice to suit your needs. 
When crafting your messages, it’s important to be aware of the different types of tones and how they can affect your message. The tone also needs to align with your marketing objectives, brand, and target audience. At Foxxr Digital Marketing, we’ve gathered various categories that can help you master the art of tone of voice in Jasper.

Inspirational/Positive Campaigns

These campaigns aim to uplift, inspire, and positively engage the audience. The tone of voice should convey optimism, motivation, and empowerment.

  1. Adoring
  2. Bold
  3. Bubbly
  4. Calm
  5. Cheerful
  6. Empathetic
  7. Empowering
  8. Engaging
  9. Expectant
  10. Friendly
  11. Gentle
  12. Helpful
  13. Hopeful
  14. Intimate
  15. Lively
  16. Loving
  17. Playful
  1. Powerful
  2. Reassuring
  3. Respectful
  4. Vibrant
  5. Witty
  6. Zealous 
  7. Confident
  8. Encouraging
  9. Insightful 
  10. Motivational 
  11. Nurturing 
  12. Optimistic 
  13. Positive 
  14. Relevant  
  15. Spirited  
  16. Supportive  
  17. Uplifting

Educational/Professional Campaigns

These campaigns aim to educate, inform, and establish a professional relationship with the audience.

  1. Blunt
  2. Candid
  3. Clinical
  4. Familiar
  5. Pedantic
  6. Professional
  7. Scholarly
  8. Serious
  9. Expert
  10. Precise
  11. Credible
  12. Formal
  13. Intelligent
  14. Logical
  15. Objective
  16. Reasonable
  1. Rationale
  2. Respectful
  3. Straightforward
  4. Systematic
  5. Trustworthy
  6. Unbiased
  7. Wise
  8. Articulate
  9. Authoritative 
  10. Conversational 
  11. Eccentric 
  12. Funky 
  13. Informative   
  14. Refreshing  
  15. Savvy  
  16. Sophisticated

Humorous/Satirical Campaigns

These campaigns aim to entertain and engage the audience in a lighthearted, fun, and sometimes mocking way. The tone of voice should convey humor, irony, and wit.

  1. Boring
  2. Brisk
  3. Burlesque
  4. Casual
  5. Cliché
  6. Funny
  7. Nonchalant
  8. Nostalgic
  9. Satiric
  1. Witty
  2. Jocular
  3. Lighthearted
  4. Sarcastic
  5. Snarky
  6. Silly
  7. Teasing
  8. Tongue in Cheek

Activism/Social Justice Campaigns

These campaigns aim to raise awareness and instigate change around social, political, or environmental issues. The tone of voice should convey passion, urgency, and resilience.

  1. Accusatory
  2. Angry
  3. Anxious
  4. Ashamed
  5. Depressed
  6. Desperate
  7. Disturbed
  8. Furious
  9. Hopeless
  10. Mysterious
  11. Paranoid
  12. Pessimistic
  1. Psychotic
  2. Questioning
  3. Eloquent
  4. Fearless
  5. Forceful
  6. Hopeful
  7. Inspiring
  8. Powerful
  9. Resilient
  10. Righteous
  11. Urgent

These groups are not exhaustive and can overlap in many cases. A campaign can use different tones depending on the context and the specific messaging of the campaign. By understanding and using the right tones effectively, you can align the content with your brand voice or personal writing style, ensuring consistency across all your content.

Note: To help you pick the right tone for your brand, give us a call to schedule a consultation.

Streamline Your Writing with Jasper Templates

Jasper templates

Once you’ve mastered the basics of tone, it’s time to start crafting your messages. Here’s a list of our favorite templates we use at Foxxr:


Content Improver

If you need to improve existing content by suggesting changes to make it more engaging and effective, the content improver template is your best bet. It provides a valuable framework for creating new marketing copy ideas, as well as offers suggestions on how to optimize the content for SEO purposes.


AIDA Framework

To develop successful marketing campaigns, having structured content is vital. The AIDA Framework model, as the name suggests, follows the AIDA (Attention, Interest, Desire, Action) model, which motivates the readers to take action after perusing the content. Implementing this framework can greatly optimize writing quality, making it more structured, lucid, and engaging while staying true to its intended purpose.
The template includes prompts that guide users through each step of the process, from generating ideas to crafting compelling headlines and calls to action.


Blog Post Topic Ideas

If you are running out of ideas to write for your next blog, then this template is for you. The blog post topic ideas template provides three options for creating content around a particular topic or keyword, giving users plenty of options when it comes to choosing what they want to write about. This template also offers guidance on how to craft an effective headline and structure the post in order to maximize reader engagement and conversions.


Ad Copywriting

As an advertising specialist, crafting effective ads is crucial to success. An ideal ad should be easy-to-follow and have pre-written copy, along with tips to maximize user engagement. The Ad Copywriting template offers all this and more.


Social Media Post

Need to post something quickly and easily on Facebook, Instagram, or Twitter? The Social Media Post template can help you customize pre-written copies according to your needs or preferences. The template also includes tips on how best to use social media platforms such as Twitter, Facebook, Instagram, etc., in order to maximize engagement with followers and potential customers alike.


Email Newsletter

Jasper’s Email Newsletter template provides a structured format and guidance to help you craft compelling newsletters that resonate with your subscribers. Whether you’re a marketer, business owner, or content creator, this template can help you deliver valuable information and maintain regular communication with your subscribers.


Landing Page

Want to save time and resources while maximizing the impact of your campaigns? The Landing Page template provides you with an easy-to-follow structure, strategically designed to capture attention, communicate the value proposition, build trust, and encourage visitors to take the desired action.


Product Description

To captivate your target audience online, it’s important to present your product in a creative way. A well-written, unique product description is a great way to do this. The Product Description template empowers users to tailor their product descriptions that will connect with your customers and drive sales.


Press Release

Would you like to craft professional and impactful press releases with ease? The Press Release template includes sections with prompts which cover all key components of a well-written press release. The structure of this template guarantees that your message will be conveyed effectively and grasped effortlessly by both journalists and readers.


Review Responder

Are you having difficulty responding to your online reviews? With the Review Responder Template, you can effectively manage and respond to customer reviews, maintaining a positive online reputation and building customer loyalty.

Here are other honorable mentions:

  1. Company Bio 
  2. Infographic Design Writing 
  3. Case Study Writing 
  4. Marketing Angles 
  5. Persuasive Bullet Points 
  6. Perfect Headline 
  7. Dynamic Template
  8. Tone Detector 
  9. Text Summarizer 
  10. FAQ Generator  

Mastering these templates not only saves time and maintains a consistent structure, but it’s also a foolproof way to achieve specific goals. And, if you’re feeling fancy, you can always tailor your own templates to meet your unique writing needs.

Tips and Tricks

While Jasper AI offers intuitive features and impressive capabilities out of the box, you must learn how to use it effectively to unlock its full potential. By leveraging these techniques, you can maximize your productivity, improve the quality of the generated content, and explore new creative possibilities.

Customize and Save Brand Voices

Japer brand voices

Jasper AI allows you to customize and save brand voices, enabling you to create content that aligns with your brand’s identity. By defining your brand’s tone of voice, style, and key facts, you can ensure consistency in your generated content and maintain your brand’s authenticity.

Create and Save Memories (Knowledgebase)

Jasper AI also enables you to create and save memories that you can use for future content. With this feature, you can store facts and quotes that are relevant to your target audience, allowing you to quickly access them when needed. This will help improve the accuracy of the generated content while also helping you stay creative and up-to-date.

Harness the Power of Contextual Instructions

Jasper AI responds to specific instructions or prompts to generate content. By providing clear and detailed prompts, you can guide Jasper AI’s output more effectively. This includes specifying the tone, style, or format you desire and ensuring that the generated content aligns with your expectations.

Experiment with Different Input Styles

Jasper AI is versatile and can adapt to different writing styles. Try experimenting with various input styles, such as using bullet points, short sentences, or longer paragraphs. You can also play around with different sentence structures and formats to see how Jasper AI responds, enabling you to achieve the desired output more efficiently.

Refine and Iterate

Jasper AI learns from user feedback and adapts to your preferences over time. To optimize your experience, it’s important to provide feedback on the generated content and make iterative improvements. By refining your instructions, prompts, and feedback, you can train Jasper AI to better understand your writing style, tone preferences, and content requirements.

Human Input is Invaluable

While Jasper AI is a powerful writing assistant, it’s important to remember that human input and creativity are still valuable. Consider collaborating with human writers or editors to refine and enhance the content generated by Jasper AI. Human input can provide additional context, creativity, and expertise, resulting in more polished and engaging content.

Jasper AI Prompts Cheat Sheet

Jasper ai prompt cheat sheet

Prompts are essentially instructions that you give to Jasper AI to guide what it generates. Crafting effective prompts is crucial to getting the desired output. Here are some useful prompts to try:

Generating Creative Ideas:

  1. Generate five creative blog post ideas related to [Topic].
  2. Brainstorm unique marketing angles for [Product] product launch.
  3. Come up with three attention-grabbing headlines for a social media campaign about [Topic/Product/Service].
  4. Generate three engaging questions to increase audience interaction on a podcast about [Topic].
  5. Create five video script ideas for a YouTube channel focused on [Your Niche].

Writing Compelling Copy:

  1. Write a persuasive product description for [Product].
  2. Generate a captivating opening paragraph for a blog post about [Topic].
  3. Create a compelling call-to-action for an email marketing campaign about [Topic/Product/Service].
  4. Write an engaging Facebook ad headline about [Topic/Product/Service] to drive clicks and conversions.
  5. Craft a creative and catchy caption for an Instagram post about [Topic/Product/Service].

Improving SEO Content:

  1. Write an SEO-optimized title tag and meta description for a blog post about [Topic]. 
  2. Generate five bullet points highlighting the key features of [Product].
  3. Create a captivating subheadline for a landing page promoting [Product or Service].
  4. Craft an attention-grabbing introduction for a webpage about [Product or Service].
  5. Write a compelling description for [YouTube Video Topic] to improve search visibility.

Generating Content Outlines:

  1. Create an outline for a step-by-step guide on [Topic].
  2. Generate an outline for a “Top 10” listicle about [Topic].
  3. Create a structure for an informative infographic about [Topic].
  4. Outline a blog post on [Topic {Strategies, Techniques, Tips}] for [Target Audience].
  5. Create an outline for a comprehensive e-book about [Topic].

Enhancing Social Media Engagement:

  1. Generate three short and impactful tweets about a new product launch.
  2. Write a catchy Facebook post to promote a limited-time offer.
  3. Create an attention-grabbing headline for an Instagram carousel post about [Topic].
  4. Generate a question to encourage audience engagement in a LinkedIn post about [Topic].
  5. Craft an enticing caption for a Pinterest pin about [Topic].

Creating Personal Branding Content:

  1. Write a creative and professional personal bio for a [Target Audience].
  2. Generate a captivating elevator pitch for [Target Audience].
  3. Craft an engaging LinkedIn summary to attract potential [Target Audience].
  4. Write a captivating speaker bio for a virtual conference.
  5. Create an attention-grabbing headline for a personal blog post about [Personal Topic].

Developing Email Marketing Content:

  1. Write a personalized subject line for an email newsletter promoting a new course – [Course].
  2. Craft an engaging opening paragraph for an email announcing a [Product Launch/Update/Event/].
  3. Generate three bullet points highlighting the benefits of a [Subscription Service] in an email campaign.
  4. Write a captivating closing statement for a sales email.
  5. Create a call-to-action for an email inviting customers to [an Event/Webinar].

Generating Content for Press Releases:

  1. Write a headline for a press release announcing a company expansion.
  2. Craft an attention-grabbing introduction for a press release about a new product launch.
  3. Generate a quote from the CEO for a press release regarding a partnership.
  4. Write a conclusion for a press release highlighting the impact of a recent initiative.
  5. Create a call-to-action for a press release encouraging media contact for further information.

Creating Engaging Video Scripts:

  1. Generate an opening hook for a tutorial video on [Topic].
  2. Write a compelling introduction for a YouTube video about [Topic].
  3. Craft an attention-grabbing transition for a vlog showcasing [Topic].
  4. Generate three engaging questions to ask in a Q&A video with a guest expert. Questions should focus on [Topic].
  5. Create a call-to-action for a video promoting a webinar or online course.

Writing Informative Blog Posts:

  1. Write a comprehensive guide on the benefits of a [Topic/Product/Service].
  2. Generate an informative blog post about the latest [Topic] trends.
  3. Craft an engaging blog post about the importance of [Topic].
  4. Write an in-depth review of a [Product/Movie/Person/Company].
  5. Create a step-by-step tutorial on using a [Specific Software or Tool].

Use these prompts as a starting point for generating various types of content using Jasper AI, while unleashing your creativity and enhancing your writing capabilities, resulting in more targeted, higher-quality output.

Who Can Benefit from Using Jasper AI?

Benefits from jasper ai

Jasper AI serves as a valuable resource for anyone looking to improve their writing capabilities and achieve their content marketing goals. These are just a few examples of the broad range of individuals and businesses that can benefit from using Jasper AI.

  1. Content Creators: Writers, bloggers, and content marketers can leverage Jasper AI to generate ideas, improve their writing speed, and enhance the quality of their content. It can be a valuable resource for brainstorming blog post topics, creating engaging social media captions, or generating compelling email newsletters.
  2. Marketers and Copywriters: Jasper AI provides marketers and copywriters with a powerful assistant to craft persuasive copy for various marketing materials. It can help create attention-grabbing headlines, write compelling product descriptions, and generate engaging social media ad content, enabling marketers to optimize their campaigns and drive better results.
  3. Entrepreneurs and Business Owners: Jasper AI can be a valuable asset for entrepreneurs and business owners looking to streamline their content creation processes. It can assist in writing business proposals, crafting effective sales emails, and generating website copy that resonates with target audiences. By leveraging Jasper AI, business owners can save time and effort while maintaining a professional and consistent brand voice.
  4. Digital Agencies: Digital agencies can benefit from Jasper AI by utilizing it as a creative tool to generate ideas, create content outlines, and improve the efficiency of their content creation workflows. It can assist in developing compelling copy for clients across various industries, helping agencies deliver high-quality content and drive better client outcomes.
  5. E-commerce Businesses: E-commerce businesses can leverage Jasper AI to create persuasive product descriptions, optimize their website content for search engines, and generate engaging social media posts to attract and convert customers. By utilizing Jasper AI, e-commerce businesses can enhance their online presence and improve their product messaging.
  6. PR and Communications Professionals: PR and communications professionals can utilize Jasper AI to draft press releases, develop impactful messaging, and respond to customer reviews with eloquence and professionalism. Jasper AI can help streamline the process of crafting well-written communications, ensuring that key messages are effectively conveyed to the target audience.
  7. Non-profit Organizations: Non-profit organizations can benefit from Jasper AI by using it to create impactful storytelling content for their campaigns, craft persuasive fundraising appeals, and generate engaging social media posts to raise awareness about their causes. Jasper AI can assist non-profits in effectively communicating their missions and inspiring action.
  8. Students and Researchers: Students and researchers can leverage Jasper AI as a tool to assist them in writing research papers, generating article summaries, and developing well-structured essays. It can help improve writing productivity, provide alternative perspectives, and offer valuable insights into various subject matters.
  9. Employees and Job Hunters: Employees and job hunters can benefit from Jasper AI in different ways. Employees can use it to draft professional emails, create persuasive presentations, and generate engaging content for internal communications. Job hunters can leverage Jasper AI to craft compelling cover letters and resumes, helping them stand out in the competitive job market. By using Jasper AI, both employees and job hunters can enhance their communication skills, create impressive materials, and increase their chances of success in their professional endeavors.

Jasper AI vs other AI Writing Assistants?

Jasper offers an extensive range of customizable features that empower users to create content that outperforms the competition. This makes it an excellent tool for marketing professionals, particularly us SEOs because it caters to our specific needs. Furthermore, unlike other AI Writing Assistants, Jasper AI is designed to work with you, not against you. It provides insights and recommendations based on your current projects and objectives, giving you the opportunity to make faster and more accurate decisions. With its advanced capabilities and user-friendly interface, Jasper AI is the perfect tool for any SEO professional looking to stay ahead of the curve in search engine optimization.


Jasper AI is a powerful tool that, when used correctly, can significantly improve your writing process. Mastering the tone of voice, making the most of the templates, and effectively using prompts can elevate your writing skills and enable you to deliver content that is top-notch and engaging.

While it is important to use AI tools like Jasper AI to enhance your content creation process, it is equally important not to become overly dependent on them. AI tools can only do so much, and they are not able to replicate the human expertise and common sense that goes into writing a quality piece of content. 

If you are looking to take the guesswork out of content creation, you can reach out to our team at Foxxr Digital Marketing to get a free consultation on how to use AI tools and strategies to create better content or hire our US-based writers to create content for your business.
We offer extensive services for content creation, from writing to editing and even SEO optimization. Reach out today and let us help you create great content!

Avatar for Brian Childers

Brian Childers

Brian Childers is the Founder and CEO of Foxxr Digital Marketing, a St. Petersburg, FL-based agency specializing in home services marketing. An accomplished SEO expert with 15years of experience, Brian and his team has a proven track record of driving organic growth for home service businesses. Under his leadership, Foxxr's team of digital marketers crafts data-driven SEO strategies that consistently increase website visibility, generate high-quality leads, and boost revenue for clients in the competitive home services sector.