What is Paid Search Marketing?
Paid search marketing is a method of advertising whereby one pays to have a link or image displayed in a prominent position on a Web page. Oftentimes, such ads appear on the top of the screen in a Google or other search engine results page (SERP), but they can also be placed on social media sites like Facebook or Twitter.
With links, paid search ads are bought on a pay per click (PPC) basis, while images are paid for on a cost per 1,000 impressions (CPM) basis, an "impression" meaning an appearance on a viewed Web page. In mobile paid search marketing, the payment basis is sometimes pay per call (PPC).
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Foxxr Paid Search Marketing Services
At Foxxr, we know how to use paid search marketing methods to help you build your business. We manage your paid-search ads for you, customizing their placement according to your stated preferences, so you can focus on managing your business.
Foxxr's high-tech, paid search marketing software maximizes lead creation and minimizes cost. On average, it generates 60% more leads per ad, while costing 25% less per click.
Additionally, we will help you to identify and target audiences most likely to be interested in your site and your products/services to get the most out of even a limited advertising budget.