google vs bing ads search engine marketing

Is It Time to Invest in Bing Ads for Search Engine Marketing?

October 1, 2021

When most of us think of search engines, we immediately conjure images of Google’s iconic logo. It’s been the undisputed king platform of SEM for decades, and it will be for many years to come. Today, Google boasts a whopping 92% share of the worldwide search engine market. However, it’s not the only search engine…

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how does google remarketing work

Google Remarketing: What is it & How Does it Work?

April 26, 2021

Today, an ad is not just an ad. Each marketing strategy serves as something more powerful. It’s a way to connect with users across various platforms and tap into their intrinsic buying cycles. You know when you added those shoes to your cart, then exited the website, only to see those exact shoes advertised on…

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Top 10 PPC Advertising Benefits for Your Business

Top 10 Benefits of PPC Advertising for Your Business

April 13, 2021

  Digital marketing is an enormous umbrella term. It encompasses everything from content production to paid ads, and every tactic has its pros and cons to consider. Your marketing strategy should be broken up into a carefully crafted selection of smaller tactics, both paid and unpaid. As experts in the realm of digital advertising, our…

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11 Digital Marketing Trends You CanNo Longer Ignore in 2019

11 Digital Marketing Trends You Can No Longer Ignore in 2019

December 28, 2018

Digital marketing has created a buzz in the market. With innovative technology and strategic planning, the business world is now focusing on covering the huge chunk of new potential customers in the market. It has become an indispensable tool in the hands of a marketer to promote its brand’s objectives and lend it visibility. Social…

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Content Marketing - CA

Why U.S. Businesses Will Spend $21b on Native Advertising in 2018

October 16, 2017

Something has gone terribly wrong with old-school digital advertising. When Joe McCambley created the world’s first display ad precisely 23 years ago in October 1994, 44 percent of people, who saw it, clicked on it. Fast forward our times, the average click-through rate (CTR) has dropped to a measly 0.19 percent, and the decline has…

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Rescue Your Profits CA

Your Profits Are Under Attack! Rescue Them by Marketing on Google

September 22, 2017

No matter where you are located and whom you serve, Google can help you make money. It is the dominant search engine in the United States, claiming a market share of 85.82 percent in August 2017. Indeed, Google is so huge that it’s almost criminal for any business owner to ignore the opportunity to capitalize…

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