11 Digital Marketing Trends You CanNo Longer Ignore in 2019

11 Digital Marketing Trends You Can No Longer Ignore in 2019

December 28, 2018

Digital marketing has created a buzz in the market. With innovative technology and strategic planning, the business world is now focusing on covering the huge chunk of new potential customers in the market. It has become an indispensable tool in the hands of a marketer to promote its brand’s objectives and lend it visibility. Social…

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how remarketing works

How Remarketing Works

September 4, 2018

Do you sometimes feel like the Internet knows what you are thinking? That whenever you are thinking about that pair of shoes you were researching on Amazon, they follow you around on different websites as an advertisement. It’s as if Google can read your mind. Actually, it’s Google retargeting you with ads from a previous…

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Content Marketing - CA

Why U.S. Businesses Will Spend $21b on Native Advertising in 2018

October 16, 2017

Something has gone terribly wrong with old-school digital advertising. When Joe McCambley created the world’s first display ad precisely 23 years ago in October 1994, 44 percent of people, who saw it, clicked on it. Fast forward our times, the average click-through rate (CTR) has dropped to a measly 0.19 percent, and the decline has…

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Rescue Your Profits CA

Your Profits Are Under Attack! Rescue Them by Marketing on Google

September 22, 2017

No matter where you are located and whom you serve, Google can help you make money. It is the dominant search engine in the United States, claiming a market share of 85.82 percent in August 2017. Indeed, Google is so huge that it’s almost criminal for any business owner to ignore the opportunity to capitalize…

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