What is User Intent

Understanding How People Search:
What is User Intent?

February 18, 2021

As marketers, we all wish we could just read our customer’s minds from time to time. It would make our job so much easier if we knew what buyers were looking for, what they wanted, and what kind of messaging would attract them. Search engines want to understand this, too. They utilize some of the…

Read More
The Best Schema Plugins for WordPress

The Best Schema Plugins for WordPress

February 11, 2021

In today’s online world, search engine website rankings aren’t all about beautiful web designs and catchy headlines. The structure of your site, along with its valuable content, is enormously influential in your ability to rank highly in Google’s SERPs. Your website’s organization, along with its context, is key. This brings us to the topic of…

Read More
15 Creative Content Marketing Ideas 2021

15 Creative Content Marketing Ideas for 2021

February 5, 2021

Is your well of marketing ideas running dry? Worthwhile, creative content marketing ideas are hard to come by – but we’ve got a few up our sleeves.  We hope this post sparks your inspiration and gives you the opportunity to create more content that engages and converts. Take a look to see what you’ve done…

Read More
What to Do If Your Business Is Not Showing Up on Google

What to Do If Your Business Is Not Showing Up on Google

January 29, 2021

I’ve created my Google My Business listing. I have my professional website up and running. Everything seems fine on my end – so why isn’t my business showing up on Google? We get that question often. If your Google My Business (GMB) listing isn’t showing up on Google Maps, Search, or anywhere else related to…

Read More
How to Draft the Perfect Blog Post Outline

How to Draft the Perfect Blog Post Outline

January 15, 2021

The biggest sin you can commit in blogging is to write without a plan. Success in blogging is generally based on how much traffic and engagement a post receives. Going into the writing process without a blog post outline is like building a house with no floor plan, blueprint, or even a drawing. Simply put,…

Read More
Keyword Research Tips for SEO and Content Marketing

Keyword Research Tips for SEO and Content Marketing

December 30, 2020

Keyword research is a foundational aspect of SEO and content marketing. In most cases, keywords create the bridge that links your content, website, product listings, and other online assets to users. Conducting keyword research is a never-ending task, as trends come and go by the month. In the purest form, the process of keyword research…

Read More