SEO
Search engine optimization is what connects your company to the majority of your customers. In 2022, SEO was the second most-effective channel for acquiring new customers – and nearly half of all marketing teams are looking to increase their digital marketing budgets for 2023. If you’re one of those marketers looking to up your SEO…
Read More
Organic search accounts for 50-55% of all website visitors. And having an effective SEO strategy is the bridge between users searching for information and clicking on your website when it appears on a search engine. From on-page optimization to link building and core vitals, all those moving pieces work together to produce this favorable result. …
Read More
Content is the foundation of marketing activities. But the content itself will only take you so far. You are going to need links (also called “backlinks”) to help your content rank in the search results. There are two types of links – external links and internal links. Both will help boost your search engine ranking…
Read More
Conversion rate is at the heart of increasing your sales. That’s a no-brainer. A solid sales process relies on a strong pipeline. If your conversion rate improves, sales should – in a perfect world – see a boost as well. But that’s a different story – step one (and the focus of today’s article) is…
Read More
If your business has invested in SEO, you’ve probably seen the results it can generate. Your site has more traffic, more page visits per session, and increased conversions. But while general SEO helps your business rank for keywords on a national/global scale, it attracts all web traffic, regardless of geographical relevance. Global visibility is important,…
Read More
Your online brand reputation is a beacon of trust for prospective customers. Most people find it easier to connect with businesses that come across as authentic and reliable. In fact, a recent survey revealed that 88% of consumers agreed that they went out of their way to choose brands they felt were more authentic and…
Read More