Websites Built for Contractors, by People Who Get Contractors

Yes. Your website is a data center for Google to understand who you are and what you do. Additionally, it serves to address the answers your website visitors are looking for. Design, content and technical requirements must be met to ensure your website is effective and serves its purpose for both organic search and paid advertisements. Our developers are on target with the latest practices and strategies for onpage optimization. From creating SEO-friendly URLs, to optimizing page titles, metas, title tags (h1s and h2s), images and multimedia, content and LSI keywords implementation, to responsive design, boosting site speed, proper internal linking, and finally effective use of social sharing.

We typically finish a project within 30-days and often times sooner. Our developers work fast and keep you in the loop at all times. From website architecture, content development to design and image selection, we provide a collaborative and transparent environment so there are no surprises along the way.

Since we incorporate best SEO and Onpage optimization strategies, the competitor research and website architecture is an important phase in the project. We find that putting the content plan in place before design accelerates the development process and the timely integration of these different phases of the project. Some clients prefer to produce their own content, which can be the most sensitive and time consuming stretch of the project. We do have a team of copywriters that will be able to produce content for your review and edits before it gets published on the website.

The choice is yours. Some clients choose to use their own hosting provider such as GoDaddy or Bluehost. We host most of our clients' websites on one of two dedicated servers we lease through WP Engine. They are the best in the industry for speed, security, and customer service. Whatever your choice, you will own the site once it's built and we will always be here for support, updates, improvements, etc.

A website launch sequence involves over 75 critical steps to meet all Google guidelines and ensure optimal exposure online.

Website redesigns can be a double-edged sword for SEO - done incorrectly, the results could mean disastrous consequences including significant drops in organic traffic. However, when done properly it has the potential to provide an added boost of authority and improved UX that ultimately leads to higher rankings.

They can:

• improve SEO and site performance
• simplify the user experience
• refocus your content strategy
• give your site a facelift
• offer faster load speeds
• provide up-to-date security

According to a 2020 survey, here are the top reasons for a website redesign:

• low conversion rates (80.8%)
• high bounce rates (65%)
• needs better UX (61%)
• not responsive on all devices (53.8%)
• outdated website (38.5%)
• not SEO-friendly (23.1%)

Yes. Our team blends AI-driven insights with human expertise to create content that ranks and converts. AI helps us identify high-value keywords, competitor gaps, and trending topics faster, so your pages target what customers are actually searching for.

But we don’t stop there—every page is reviewed and optimized by our SEO strategists and copywriters to ensure the content is accurate, authentic, and written in your brand’s voice. The result: content that not only satisfies Google’s algorithms but also connects with homeowners and drives more service calls.

Absolutely. We specialize in third-party integrations that keep your marketing smooth and connected. Whether you’re using ServiceTitan, Jobber, Housecall Pro, Salesforce, or another CRM, we can integrate:

• AI call tracking and lead capture directly into your CRM

• Automated follow-ups via text, email, or voice

• Performance dashboards that pull all your marketing data into one place

This ensures that every lead is captured, nurtured, and tracked—without adding more work for your office staff.

Yes—when optimized correctly, your website can appear in AI-powered search experiences like Google’s Search Generative Experience (SGE) and even third-party AI tools that pull from the web.

We optimize for AI-readability by:

• Creating clear, structured content with FAQs, schema markup, and conversational tone

   

• Building authority signals (backlinks, reviews, expertise) that AI systems trust

   

• Targeting long-tail, natural language queries homeowners actually type or speak

   

This way, your website is positioned not just for traditional search results, but also for the next generation of AI-driven discovery.

Just as with computer updates, there will come a time when you want to make changes to your website, and in many cases you will need the latest version of WordPress to do so.

Typical turnaround is 3-10 working days depending on our current schedule and the scope of work to be performed.

It should always be the goal of the website owner to make the site easy to work with for visitors. Updates are continually solving these types of problems, so it is imperative that you keep up for your users if nothing else.

WordPress is one of the most targeted programs by bloggers because it holds the keys to so many millions of websites. This puts a target on your back, and therefore your website more of a likelihood of being hacked. A WordPress update is the software’s way of helping you fix the problem before it starts.

Keeping your account updated will also help you gain the latest features available. These updates are usually free. This will make your site even more useful than before while keeping in mind the most important thing about updates—speed and security.

Updates are not only created to keep your website secure but also to improve its usability and performance from your end. If you want the most efficient WordPress account, you’re going to need to keep up with the updates.