Foxxr Digital Marketing Is Now a Yelp Ads Partner
We are excited to announce that Foxxr Digital Marketing is now an official Yelp Advertising Partner! In other words, we have access to a wide range of resources and support services that will allow us to better optimize your presence on Yelp.
You might be thinking, “Yelp? Isn’t that a review platform of the past?” Well, you might like to know that:
- There are more than 100 million unique visitors to Yelp each month.
- 97% of visitors make a purchase after visiting Yelp.
- 85% of searches on Yelp are unbranded.
We don’t just believe there’s a benefit from advertising in Yelp – we know it. Our local marketing team has seen what local advertising on Google can do for a variety of clients.
As a Yelp Advertising Partner, we’re better able to serve the needs of small-to-mid-sized businesses (SMBs) and business-to-consumer (B2C) companies. From PPC ads to SEO services, we’re here to offer your team everything it needs to succeed on Yelp.
We’re already working with a number of clients who can attest to the value of our Yelp Partner services. Are you ready to leverage the impact of Yelp? Keep reading to learn more about our services, why Yelp matters, and how to move forward.
What Are Yelp Ad Partners?
Let us explain our new partnership status in a little more detail.
Yelp Advertising Partners are marketing and advertising agencies (like Foxxr Digital Marketing) that provide service to local businesses (like yours). By joining the Yelp Advertising Partner Program, we’ve unlocked exclusive resources that will help us drive better results and grow your revenue.
Our team manages and optimizes Yelp Ads campaigns on behalf of small and medium-sized business (SMB) clients. Although we’ve offered Yelp and other local SEO services for many years, we’re now able to leverage even more features on the platform for our clients.
As of today, there are roughly 350 agencies in the official Yelp Ads Partner Program, and we’re proud to be one of them. We will now have access to:
- Specialized training and certification
- Tailored sales materials
- Co-selling expertise
- Campaign management features
- Profile optimization features
- API integration capabilities
- Exclusive promotions
- Yelp swag and products
- More connections with customers
Furthermore, we also have connections to experienced Yelp consultants. Whenever you have questions about improving or changing your Yelp Ads and marketing strategies, we can discuss the options with one of Yelp’s premier experts. We have a dedicated Yelp account team ready to help.
Another bonus: Yelp Advertising Partners can offer exclusive pricing and discounts to their managed businesses. That means we can provide you with better prices than non-official Yelp service providers.
You might be thinking that this is all well and good, but you’re not interested in advertising on Yelp. Allow us to show you why you should probably change your mind, especially if you’re an SMB or B2B company.
Why Yelp Still Matters – Even If You Don’t Think So
(1) Consumers on Yelp are ready to purchase
- 79.66 million unique visitors come to Yelp every month
- 85% come to Yelp undecided about which business to choose
- 97% of people on Yelp make a purchase from a business they found on Yelp within a week
- 51% make a purchase within a single day
(2) Consumers trust Yelp (more than Google!)
- People on Yelp trust it over other review sites (like Google, Facebook, TripAdvisor, Open Table, and Thumbtack)
- For many, Yelp is the #1 influencer among all review sites in their final purchase decision.
Yelp reach extends across desktop, mobile, and beyond
- Yelp reaches as many as 178 million monthly unique visitors.
- The Yelp mobile app has 72 million unique monthly users.
- Yelp listings are integrated into search results from brands like Apple, Alexa, Microsoft, and others.
Chances are if you have a decent amount of competition in your local area, you need to be using Yelp Ads. Google may be the number one search engine, but Yelp is still the most relevant user-generated review platform for local businesses.
About Yelp Ads – What Do You Get?
Your business is unique, which means one-size-fits-all advertising tools will never work. Our goal at Foxxr is always to provide highly customized marketing solutions – and we apply that same mentality to Yelp Ads.
Fortunately, advertising on Yelp has continuously evolved to offer local businesses more options and flexibility. Whether you’re considering a Yelp Ads campaign for the first time, or you’re a seasoned advertiser, there are always more features to explore.
In the simplest of explanations, Yelp Ads strives to reach more customers by promoting small businesses in key areas, both on the mobile app and on the desktop site. Each ad aims to bring people to your Yelp Business Page, where they can learn more about your business and decide if they want to contact you or make a purchase.
When you begin working with Yelp Ads, you’ll have access to:
Targeted Ads are the most commonly known kind of Yelp advertising. If you’ve spotted ads from competitors on Yelp, they’re likely using a locally targeted campaign to reach nearby customers.
After you launch a Targeted Ad campaign, the Yelp Ad will appear in both organic search results and on the profile pages of businesses like yours (competitors) – and that’s powerful. You can equip these Targeted Ads with photos and a “request a quote” feature to generate leads.
Yelp determines where your ad will be shown based on consumers’ search keywords and your specified location(s). The custom ads appear on all Yelp platforms: website, mobile, and app.
Targeted Ads are paid as Cost-Per-Click (CPC), which means you only pay when someone clicks on the ad. Don’t worry, though – our team can help you set a monthly budget cap for these paid clicks, so you’re still in control of your ad spending.
Upgraded Yelp Profiles
The second most-known Yelp Advertising offer is the Upgraded Profile. When you work with Foxxr, our experienced team will help you choose between two upgraded options: the Branded Profile and the Enhanced Profile.
Branded Yelp Ad Profiles Include:
- Photo SlideShow: control your own photo carousel
- Call to Action Feature: drive clients to take action by booking, scheduling, calling, etc.
- About the Business Section: add more specifications about your company
- Optional Videos: catch customers’ attention with a custom video
Enhanced Yelp Ad Profiles Include:
- All the features of a Branded Profile
- The option to remove competitors’ ads from your business profile
- Call to Action Button (with more direct-contact options and features)
Either of these Upgraded Profiles gives you more control over your advertising on Yelp. The CTA features also push consumers to take action inside Yelp – before they visit your business or look for it on other platforms. This can help you close more deals (and in less time).
Ad Performance Tracking
You’ll also benefit from performance tracking for all of your Yelp Ad campaigns. Look at all of your campaigns together, or evaluate the performance of each one individually.
All you have to do is access your Business Owner’s Account. There you’ll find tabs labeled “Reports” and “Yelp Ads.” These will allow you to send an Aggregate Report to yourself on information such as how many users went to your listing, how they behaved, etc.
Inside “Reports” you can set a date range so you can send yourself an Aggregate Report that includes information such as how many users went to a listing and what they did from there. Your Aggregated Yelp Ads dashboard will also show you the overall budget for all locations in your campaign, so you understand exactly how much you’re spending.
Yelp also provides a graphic that breaks down your different fields, such as:
- Ad impressions
- Ad clicks
- Cost Per Click
- And more
Having access to all of this information will help you and your marketing team tweak your brand’s advertisements as much as necessary. If something isn’t working, you’ll see that in the performance reports, and Foxxr can help you quickly switch things up for better results.
Ad Budget Control
As we mentioned when talking about the Targeted Ads, Yelp gives you plenty of control when it comes to your ad spending. We know most small businesses aren’t working with enormous marketing budgets, but Yelp can help you make cost-effective choices with short-term commitments.
Choose your daily advertising rate, which can be as low as $5, then arrange your campaign. We’ll help you determine how long to run the campaign, as well as monitor its effectiveness so you’re never wasting money.
Stay Connected With the Yelp Advertising Partner Program
You might still have some questions about the Yelp Advertising Partner Program. If that’s the case, you can reach out to us, or you can check out the official website. You can also follow updates on the program via LinkedIn or request an invite to our partner LinkedIn group.
Begin Your Yelp Journey With Foxxr Today
Our goal is to help you outperform the competition, every time. We do this by using our arsenal of advanced tools – including Yelp advertising strategies and resources.
Foxxr Digital Marketing has been helping small businesses like yours for decades, and our team is at the forefront of every advertising evolution. We know advertising is challenging, especially when each dollar really needs to count. Allow us to build results-driven ad campaigns on Google that help build brand awareness, increase your sales, and maximize your return on investment (ROI).
To get started on your Yelp Ad journey, contact Foxxr Digital Marketing today at (727) 379-2207. You can also send us a message online. We can’t wait to connect you with our ever-expanding marketing resources.