11 Digital Marketing Trends You CanNo Longer Ignore in 2019

11 Digital Marketing Trends You Can No Longer Ignore in 2019

Digital marketing has created a buzz in the market. With innovative technology and strategic planning, the business world is now focusing on covering the huge chunk of new potential customers in the market. It has become an indispensable tool in the hands of a marketer to promote its brand’s objectives and lend it visibility. Social…
how remarketing works

How Remarketing Works

Do you sometimes feel like the Internet knows what you are thinking? That whenever you are thinking about that pair of shoes you were researching on Amazon, they follow you around on different websites as an advertisement. It’s as if Google can read your mind. Actually, it’s Google retargeting you with ads from a previous…

What Is Pillar Content and Topic Clusters and Why You Should Care

In the good old days of search engine optimization, a lot of small and medium-sized businesses would churn out articles faster than rabbits breed and stuff those articles with keywords to get a higher rank in local search. Those days have long gone. What sells in 2019 is research-based, attention-grabbing content that solves real problems.…
Nearby Now Reviews

7 Clever Ways to Turn Nearby Now into a Supercharged Reputation Builder

When a water pipe in your yard bursts and you need immediate help, where do you look for assistance? Seven out of 10 times, the consumers will turn to Google and ask it to find “plumbers near me” or “plumbers St. Petersburg.” Once they have found a business–either in the local pack or search results,…
Traditional SEO 1 - Capitola CA

The Case for Inbound Marketing Tactics and SEO

U.S. businesses are obsessed with marketing. The country has the highest advertising spend per capita in the world. It stood at $604.2 per person in 2016 and will increase in 2017. Cumulatively, U.S. businesses will have spent $206.77 billion on advertising by the end of this year. That’s more than the GDP of Portugal, which…
The Local Search Ranking Factors for Dummies

The Local Search Ranking Factors for Dummies

Local SEO is changing. That’s why experts are constantly pinpointing the factors that affect local SEO. To make things easier, Moz started a survey wherein they ask a group of experts on what they think affects local search ranking factors. We are talking about the organic local search results, and the local stack/snack pack results.…
Content Marketing - CA

Why U.S. Businesses Will Spend $21b on Native Advertising in 2018

Something has gone terribly wrong with old-school digital advertising. When Joe McCambley created the world’s first display ad precisely 23 years ago in October 1994, 44 percent of people, who saw it, clicked on it. Fast forward our times, the average click-through rate (CTR) has dropped to a measly 0.19 percent, and the decline has…
Rescue Your Profits CA

Your Profits Are Under Attack! Rescue Them by Marketing on Google

No matter where you are located and whom you serve, Google can help you make money. It is the dominant search engine in the United States, claiming a market share of 85.82 percent in August 2017. Indeed, Google is so huge that it’s almost criminal for any business owner to ignore the opportunity to capitalize…
Increase Sales - CA

Grab Eyeballs and Increase Sales with Foxxr’s Guide to Writing on the Web

Why small businesses are publishing online in 2017 and the strategies they are relying on to engage with their customers and grow their business We live in a world where 81 percent of shoppers conduct online research, and 61 percent read reviews before deciding to contact you. It’s natural that they will have questions whose…