Website speed optimization tips

17 Website Speed Optimization Tips to Improve Your SEO

Web pages loading slowly = a real problem for any brand. Everyone loves a fast-loading website – both users and search engine bots. When we’re talking about conversions, nothing will deter people more than slow load times, and search engine algorithms will take note. There are many ways to test your load speed and to…
Why is ux important in digital marketing

Why is UX Important in Digital Marketing?

Can you remember the web or app interface you used yesterday? Probably don’t, right? Yeah! The interface might be decent enough that it didn’t cause any trouble while using that website or app. That means you won’t hesitate to use that website or app for further needs, isn’t it? So, if you also want to…
Jasper ai cheatsheet

Jasper AI Cheat Sheet: Your Ultimate Guide to Tone of Voice, Templates, and Prompts

The digital marketing landscape has evolved drastically over the past decade. From content marketing to social media platforms, it is now essential for businesses to stay ahead of the curve. The revolutionary emergence of AI tools has transformed information gathering, data collection, content marketing, and search as we know it. With the incredible skillset to…
Google business profile optimization guide

Google Business Profile Optimization Guide

Whether they’re looking for a donut shop or a local veterinarian, the first thing most people do is turn to Google. The world’s biggest search engine then spits back the top results – including Google Business listings complete with addresses, FAQs, reviews, and more.  Local search revolves around Google Business listings – and if you run a…
Top seo metrics

Top 12 SEO Metrics that Matter for Organic Growth

Organic search accounts for 50-55% of all website visitors. And having an effective SEO strategy is the bridge between users searching for information and clicking on your website when it appears on a search engine.  From on-page optimization to link building and core vitals, all those moving pieces work together to produce this favorable result. …
Internal linking for seo: best practices, strategies, and tools

Internal Linking for SEO: Best Practices, Strategies, and Tools

Content is the foundation of marketing activities. But the content itself will only take you so far.  You are going to need links (also called “backlinks”) to help your content rank in the search results. There are two types of links – external links and internal links. Both will help boost your search engine ranking…
Why you should add live chat on your website

15 Reasons Why You Should Add Live Chat on Your Website

Live chat is arguably one of the most essential features to implement on behalf of your brand – especially when working on your conversion rate optimization (CRO) strategies. If you leverage live chat to improve your marketing game, it can directly impact your revenue, ROI, and long-term performance. In an increasingly digitalized world, where instant gratification…
Proven conversion rate optimization strategies

23 Proven Strategies to Boost Your Conversion Rate in 2023

Conversion rate is at the heart of increasing your sales. That’s a no-brainer. A solid sales process relies on a strong pipeline. If your conversion rate improves, sales should – in a perfect world – see a boost as well. But that’s a different story – step one (and the focus of today’s article) is…
15 key elements every successful website homepage needs now

15 Key Elements Every Successful Website Homepage Needs Now

A website’s homepage is like its handshake. It serves more purpose than simply giving the user a place to start. It’s your opportunity to communicate the value of your business in a precise and engaging way.  You want your homepage to be bright, informative, and compelling without being too busy. If your users have their…
How to rank in cities where you don't have an address

How to Rank in Nearby Cities Where You Don’t Have an Address

If your business has invested in SEO, you’ve probably seen the results it can generate. Your site has more traffic, more page visits per session, and increased conversions.  But while general SEO helps your business rank for keywords on a national/global scale, it attracts all web traffic, regardless of geographical relevance.  Global visibility is important,…

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