The Long and Arduous Epic Story of the Hero Image-1

The Long and Arduous Epic Story of the Hero Image

  A little bit of trivia for guys out there who are wondering why hero images are called as such. The term “hero” was first used in the world of theater and it was the prop (it’s usually called the hero prop) that is more detailed than usual because it’s meant to be seen or…
Practices to get into Knowledge Graph

Best Practices To Get Into The Knowledge Graph

Google is on a mission to organize the world’s data. It wants users to be able to type a question into their search and have the answer pop up on the screen right in front of them. Google is still a little way off this dream, but the firm has made dramatic strides in that…
Easy Way to Create Email Marketing

The Fastest, Easiest Way to Create Email Marketing Campaigns

Email marketing is a key tool for businesses that want to have success with their online marketing campaigns. It’s an essential element for any digital marketing strategy, offering excellent returns on investment. You might assume that email marketing is being pushed out by more modern marketing methods, such as social media marketing, but there’s still…
9 Undeniable Benefits to Call Tracking

9 Undeniable Benefits to Call Tracking

If you are buying or selling digital marketing services, there are three metrics that should concern you the most – Leads, Conversions, Revenue. As an agency, we get it! We get that clients want to see the bottom line – how much did they pay and how much did they make. Complete reporting of these…
11 Digital Marketing Trends You CanNo Longer Ignore in 2019

11 Digital Marketing Trends You Can No Longer Ignore in 2019

Digital marketing has created a buzz in the market. With innovative technology and strategic planning, the business world is now focusing on covering the huge chunk of new potential customers in the market. It has become an indispensable tool in the hands of a marketer to promote its brand’s objectives and lend it visibility. Social…
how remarketing works

How Remarketing Works

Do you sometimes feel like the Internet knows what you are thinking? That whenever you are thinking about that pair of shoes you were researching on Amazon, they follow you around on different websites as an advertisement. It’s as if Google can read your mind. Actually, it’s Google retargeting you with ads from a previous…
Nearby Now Reviews

7 Clever Ways to Turn Nearby Now into a Supercharged Reputation Builder

When a water pipe in your yard bursts and you need immediate help, where do you look for assistance? Seven out of 10 times, the consumers will turn to Google and ask it to find “plumbers near me” or “plumbers St. Petersburg.” Once they have found a business–either in the local pack or search results,…
The Local Search Ranking Factors for Dummies

The Local Search Ranking Factors for Dummies

Local SEO is changing. That’s why experts are constantly pinpointing the factors that affect local SEO. To make things easier, Moz started a survey wherein they ask a group of experts on what they think affects local search ranking factors. We are talking about the organic local search results, and the local stack/snack pack results.…
Content Marketing - CA

Why U.S. Businesses Will Spend $21b on Native Advertising in 2018

Something has gone terribly wrong with old-school digital advertising. When Joe McCambley created the world’s first display ad precisely 23 years ago in October 1994, 44 percent of people, who saw it, clicked on it. Fast forward our times, the average click-through rate (CTR) has dropped to a measly 0.19 percent, and the decline has…