Foxxr Blog

Content marketing works wonders for your brand – when it’s done correctly. A great strategy can propel your company to the forefront of search engines, as well as people’s minds, but you’ll need to employ the right tactics in order to reap the rewards. From blog posts to emails, whitepapers to professional news articles, every…

Although Google frequently updates its algorithm, we know from experience that many of these updates are powerful enough to disrupt a site’s search rankings. But while many of these updates happen with no advance warning, Google Page Experience update has been on our radar for months now. We finally have an idea of when the…

Today, an ad is not just an ad. Each marketing strategy serves as something more powerful. It’s a way to connect with users across various platforms and tap into their intrinsic buying cycles. You know when you added those shoes to your cart, then exited the website, only to see those exact shoes advertised on…

  Digital marketing is an enormous umbrella term. It encompasses everything from content production to paid ads, and every tactic has its pros and cons to consider. Your marketing strategy should be broken up into a carefully crafted selection of smaller tactics, both paid and unpaid. As experts in the realm of digital advertising, our…

Every year, Google tightens the reins on what’s acceptable – and what’s not. The search engine giant won’t hesitate to dole out penalties to websites that offer subpar content, participate in sketchy SEO activities, or perpetuate inappropriate language. Google wants to share only the highest quality links in its search results. If your site fails…

People like local businesses – and in many cases, they need them. When pipes burst, homeowners pick up their phone and search “plumber near me.” When their computer dies and they need emergency tech repair, they specifically request help desks in their city. Need a clinic? You want one down the street, not in the…

Social media is no longer a “fun” tool used to top off your marketing campaign. It is an integral, powerful part of your marketing- and one that requires a great deal of time and effort.  We live in a virtual world with more than 3.6 billion social media users. To engage with shoppers on a…

If you know anything about search engines, you know that ranking as the number one result for a search is the holy grail of SEO marketing. Better yet? You want to appear before the number one result in the highly coveted featured snippet spot on Google.  Let’s talk about this “featured snippet,” also known as…

As marketers, we all wish we could just read our customer’s minds from time to time. It would make our job so much easier if we knew what buyers were looking for, what they wanted, and what kind of messaging would attract them. Search engines want to understand this, too. They utilize some of the…

In today’s online world, search engine website rankings aren’t all about beautiful web designs and catchy headlines. The structure of your site, along with its valuable content, is enormously influential in your ability to rank highly in Google’s SERPs. Your website’s organization, along with its context, is key. This brings us to the topic of…