SEO
For several years, SEO has become a fundamental piece in a digital marketing strategy. UX is also a key aspect to consider when having an online business. Improving user experience is part of SEO evolution as it is a core tool to not only attract but, more important, keep quality traffic on a website. Thus,…
Read MoreWe all know the Americans with Disabilities Act (ADA) has changed the way we build and run in-person stores – but what about online businesses? ADA standards require that certain kinds of businesses accommodate people with disabilities, including deafness and blindness. Similarly, e-commerce websites need to provide opportunities for all kinds of visitors with voice…
Read MoreIn the cut-throat competition among businesses today, creating unique and catchy content is the key to attracting more customers. On average, about 26 percent of the marketing budget of companies goes towards content creation. However, in order to stand out, you need to update your content regularly. Outdated content may make you miss out on…
Read MoreBounce rate is a very interesting and important metric that may indicate how relevant your content is, how great your design is, how well you’ve chosen your target audience, and much more. In combination with other metrics, it makes it possible to review the big picture and shows you what you may need to adjust…
Read MoreIn this article, we will share with you how we use the following tools in our strategies: Milestone 7: Content Alright! We’ve officially crossed the halfway point in our local SEO checklist! If you want to learn more about the previous milestones and tasks, please read on the Local SEO Checklist Part 1. Now we’re…
Read MoreYou can’t conquer the world without conquering your own backyard first. The importance of local SEO seems to be growing year-after-year – with no signs of slowing down. According to a study from Go Gulf, nearly half of all Google searches have local intent. The undying task of building a presence on local searches –…
Read More