SEO
SEO is one of the primary pillars that hold the digital marketing of any business. Anyone familiar with SEO is aware that it cannot function without technical SEO. Technical SEO makes your website ready for crawling and indexing by search engine bots. Without technical SEO, your website is invisible to search engines, and it will…
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No matter the industry you are in or what products or services you sell, digital marketing is the only way forward. The right digital marketing strategy will help you reach your target audience, increase brand awareness, and ultimately grow your business. However, digital marketing trends are changing rapidly as new technologies emerge and consumer preferences…
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Getting on the first page of Google has never been easier. There is no denying that. However, getting to the first result page of Google for a relevant search takes time. Your site structure, content, titles, keywords, and even the speed at which your website loads are all factors that affect your organic and paid…
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Content marketing works wonders for your brand – when it’s done correctly. A great strategy can propel your company to the forefront of search engines, as well as people’s minds, but you’ll need to employ the right tactics in order to reap the rewards. From blog posts to emails, whitepapers to professional news articles, every…
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Although Google frequently updates its algorithm, we know from experience that many of these updates are powerful enough to disrupt a site’s search rankings. But while many of these updates happen with no advance warning, Google Page Experience update has been on our radar for months now. We finally have an idea of when the…
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Digital marketing is an enormous umbrella term. It encompasses everything from content production to paid ads, and every tactic has its pros and cons to consider. Your marketing strategy should be broken up into a carefully crafted selection of smaller tactics, both paid and unpaid. As experts in the realm of digital advertising, our…
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