SEO
Content is the foundation of marketing activities. But the content itself will only take you so far. You are going to need links (also called “backlinks”) to help your content rank in the search results. There are two types of links – external links and internal links. Both will help boost your search engine ranking…
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Conversion rate is at the heart of increasing your sales. That’s a no-brainer. A solid sales process relies on a strong pipeline. If your conversion rate improves, sales should – in a perfect world – see a boost as well. But that’s a different story – step one (and the focus of today’s article) is…
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If your business has invested in SEO, you’ve probably seen the results it can generate. Your site has more traffic, more page visits per session, and increased conversions. But while general SEO helps your business rank for keywords on a national/global scale, it attracts all web traffic, regardless of geographical relevance. Global visibility is important,…
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Your online brand reputation is a beacon of trust for prospective customers. Most people find it easier to connect with businesses that come across as authentic and reliable. In fact, a recent survey revealed that 88% of consumers agreed that they went out of their way to choose brands they felt were more authentic and…
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Let’s face it: your brand needs SEO to thrive online in today’s world. There’s a reason why 69% of marketers invested in SEO in 2021. It’s viable, cost-effective, and vital to improving web presence. The higher you rank, the more people see your website, and the better your chances of reaching a larger client base. …
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Whether you’re a small business owner or a marketer at a large corporation, search engine optimization (SEO) plays a critical role in your success. It’s how you connect with customers and prospects online and ensure that your content is visible and easy to find. This, in turn, helps drive traffic, leads, and sales. But what…
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