When should you manage your online reputation

When Should You Manage Your Online Reputation?

In 2011, Urban Outfitters was hit with a social media storm when a Tumblr user who is also a seller on Etsy found out that a creation of her has been ripped off by Urban Outfitters. Albeit not being Urban Outfitter’s first case of gross disregard for intellectual property, this turned out to be one…

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