SEO
Digital marketing is an enormous umbrella term. It encompasses everything from content production to paid ads, and every tactic has its pros and cons to consider. Your marketing strategy should be broken up into a carefully crafted selection of smaller tactics, both paid and unpaid. As experts in the realm of digital advertising, our…
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Every year, Google tightens the reins on what’s acceptable – and what’s not. The search engine giant won’t hesitate to dole out penalties to websites that offer subpar content, participate in sketchy SEO activities, or perpetuate inappropriate language. Google wants to share only the highest quality links in its search results. If your site fails…
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If you know anything about search engines, you know that ranking as the number one result for a search is the holy grail of SEO marketing. Better yet? You want to appear before the number one result in the highly coveted featured snippet spot on Google. Let’s talk about this “featured snippet,” also known as…
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As marketers, we all wish we could just read our customer’s minds from time to time. It would make our job so much easier if we knew what buyers were looking for, what they wanted, and what kind of messaging would attract them. Search engines want to understand this, too. They utilize some of the…
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In today’s online world, search engine website rankings aren’t all about beautiful web designs and catchy headlines. The structure of your site, along with its valuable content, is enormously influential in your ability to rank highly in Google’s SERPs. Your website’s organization, along with its context, is key. This brings us to the topic of…
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The biggest sin you can commit in blogging is to write without a plan. Success in blogging is generally based on how much traffic and engagement a post receives. Going into the writing process without a blog post outline is like building a house with no floor plan, blueprint, or even a drawing. Simply put,…
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