Nine out of 10 articles on the web are shared less than 100 times. But that isn’t stopping the world from producing 92,000 articles every day.
Faced with such a challenge, how can you ensure your blog gets shared and read?
Hint: Write catchy headlines.
80 Out of 100 People Read Only Headlines
“Five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
That is a famous quote of David Ogilvy, widely regarded as the father of advertising. Science backs him.
First impressions matter and blogs are not an exception.
In a study published in Contemporary Education Psychology in 2007, researchers found that “participants with headings spent more time per word reading the pages with headings than participants that did not have headings.”
In colloquial language, it means that if you write helpful headlines and your readers will spend more time on your blog. And if you, write weak ones, and they won’t even come.
What do you plan to do?
Of course, you want magnetic headlines because you want more visitors on blog or website. But writing a great headline is easier said than done.
What is Stopping You From Writing a Great Headline?
I don’t remember anyone teaching me how to write great headlines when I was in school. I learned literature, writing, and plenty of other stuff. But crafting great headlines that grabbed people’s attention and worked without any contextual information was never part of the curriculum.
Most of us don’t have the time to write curt and descriptive headlines.
A lack of training isn’t the only thing stopping most business owners and writers. Help is just a search away. There are other factors at play; space and time, or the lack of them.
Let’s accept it. Writing a blog or article is hard. It involves research, writing, rewriting, editing, and proofreading. It can take hours, or even days, to come up with one well-researched and well-written piece that will help you in content marketing. Headlines add another difficulty to the mix.
Besides all the processes that are part of standard writing, you have to work with another one that:
- Summarizes your blog
- Grabs readers’ attention
- Sets a tone that defines how your readers will react to your writing
- Works without contextual information
- Performs on social media and search engines
- Doesn’t look spammy or overly erudite
- Encourages readers to click and read
That’s a lot of work to do in less than 10 words, the typical length of a headline.
Compounding the difficulty is the lack of time. A writer can create a 2,000-word blog in under 10 hours. But, proportionally speaking, creating a headline of 7–8 words takes a lot longer.
Most experienced writers can move from draft to final copy in three-four revisions. But when it comes to headlines, they often have 15–20 headlines at their disposal.
Tools to Help You Write Great Headlines Fast
The most efficient and powerful strategy is to experiment. Read your content, come up with a lot headlines in a short time and use these tools to filter the one that will be the crown of your blog.
CoSchedule Headline Analyzer (FREE)
This one is my favorite. It looks out for common and uncommon words in the title and tells you how emotional and powerful your headline is. The result is a number, on a scale of 0–100. Any title scoring more than 70 can be considered good.
My boss’ favorite tool! Insert your keyword in the box on the left and select its type. Currently, seven types are available: generic, brand, event, industry, location, person’s name, or skill. Enter your email and you will receive 100 title suggestions in your mailbox.
Answer the Public (FREE)
A useful tool if your blog answers a question. This is a big website and may not run smoothly on your mobile phone. But if you are on a desktop with a modern browser (Firefox or Chrome), you can enter a keyword and get plenty of suggestions.
Content Row (FREE)
In case you are going to write a link bait content that will compete against Buzzfeed’s blog, this tool is going to be your best buddy. Just enter a keyword, and you will have a ton of suggestions on your screen.
This is another great tool that covers titles from several angles; you get suggestions for listicles, best, how to, questions, and problem. So if you are out of ideas, try out TYBTG. (That’s my abbreviation.)
Blog Title Idea Generator (FREE)
This minimalist title generator is ideal for use on those days when you are in a mood for some meditation. You don’t even have to copy-paste or type your keywords. Keep on clicking on the blue button, and you will see new suggestions appearing and old ones achieving nirvana.
Hubspot Blog Ideas Generator (FREE)
And the old horse! Hubspot is popular in the industry and known to many veteran writers. Personally, I find it a bit slow. But it may work for you. Try it out and share your experiences.
Content Idea Generator (FREE)
I love the theme because it reminds me of Halloween. But in function, it is similar to Hubspot. You can try it if you don’t want to be overwhelmed with dozens of suggestions.
A poorly written headline can drown your blog into obscurity but a carefully crafted headline can increase click-through rate more than seven times; leading to enhanced branding and more sales. Don’t ignore headlines. Use one of the tools that we have suggested to refine your titles. For better results, get expert help from Foxxr.
Multiple St. Petersburg businesses trust Foxxr to manage their writing so they can focus on what they do best: providing excellent products and services to their clients. Call us at (727) 379-2207 for a no-cost consultation.