Types of Local 3-Packs: Branded vs. Non-Branded
There are presently various sorts of local 3-packs; however, the ones we see most are branded and non-branded. The branded 3-pack is, for the most part, what you get when you search for things like “Starbucks Seattle.” You’ll get a non-branded 3-pack when you search for generic and non-branded queries like SEO Companies in Miami.
The main contrasts between the two types of packs are: The branded 3-pack has an ABC marking on it; the non-branded 3-pack does not. The non-branded 3-pack shows reviews/rating stars; the branded 3-pack does not. The non-branded 3-pack demonstrates the Primary Category for the listing; the branded 3-pack does not.
The ranking factors for these two types of local 3-packs are different, so it is essential to know what kind of pack you’re dealing with. Keywords in the domain matter more for non-branded 3-packs. Organic ranking factors matter more for non-branded 3-packs. Hidden addresses may hinder ranking for a branded 3-pack. Distance to the city-center matters more for branded 3-packs. Keywords in the business name matter more for non-branded 3-packs. Using the proper primary category matters more for branded 3-packs.