Mold and Restoration Marketing / Certified Environmental
Radon Mitigation & Oil Tank Removal Specialists' Marketing Strategy Generated 2,966 Leads & $1.88 M in Conversion Value
Certified Environmental Contractors, LLC achieved impressive results through its combined Local SEO Plan and Content Marketing efforts, which resulted in significant traffic, conversions, and revenue growth.
12 Months Overview
2,966
Total Leads
$1.88 M
Total Lead Value
1,200
Ranking Keywords
$1.2K
Monthly Organic Traffic Value
About Certified Environmental
Certified Environmental Contractors, LLC ensures an unparalleled level of service and expertise in the industry. Known for more than just radon expertise, they are an indoor air quality solutions firm providing residential and commercial testing, consultation, certification, installation, and remediation services for radon and mold. They protect the public from the harmful effects of radon gas and ensure safe air quality. Additionally, they offer affiliate opportunities to home inspectors and radon professionals throughout New Jersey, providing efficient lab services as required by the NJDEP.
The Challenges
Certified Environmental faced challenges in enhancing its online presence and effectively converting traffic into leads. They needed a comprehensive digital marketing strategy to drive both paid and organic growth.
Campaigns
Here we will discuss the strategies that took place from the start to the end of the case study.
Keyword Research
We conducted thorough keyword research to identify high-value search terms relevant to their services. By focusing on primary keywords, we ensured the company appeared prominently in search results, attracting potential clients actively searching for environmental contracting services.
The primary target keywords we focused on included:
- Radon Mitigation System
- Radon Mitigation
- Radon Testing
- Radon Remediation
- Oil Tank Removal
- Mold Remediation
- Environmental Consultant
Remarketing
The remarketing strategy effectively complemented the organic efforts by driving targeted traffic and generating conversions at a controlled cost. By re-engaging previous visitors who had shown interest but had not converted, we displayed targeted ads to these potential clients as they browse other websites, encouraging them to return and complete their inquiry.
This approach proved cost-effective and highly efficient in converting leads without requiring a large ad budget.
Local SEO and Local Listings Strategy
As the nature of the business is hybrid, we got access to the business’s GBP and entered the top targeted cities in the listing. After gaining access to the GBP listing of the business, we took the following actions:
- Optimized the GBP listing with all the relevant business details.
- Created a product showcase in the GBP dashboard.
- As per local listings, we created and enhanced the presence of businesses on listings like Yelp and Nextdoor by gathering customer reviews.
- To increase authority, we created listings on industry-relevant websites like Houzz, Home Advisor, BuildZoom, Contractors, etc.
- We advised the client to get a subscription to Company Cam, a photo documentation app for contractors. We used the platform to get the latest photos from the project recently completed by the client to upload to their Google Business Profile.
Business Address Update
- In the middle of the campaign, the client decided to relocate and move their office to a new city in New Jersey.
- We assisted the client with the video verification of GBP.
- We utilized Bright Local’s citation builder tool and Uberall to handle the address update on the directories.
- With the careful transition, we were able to restore the rankings of the business for top keywords in the target service areas.
Technical SEO
A comprehensive site audit addressed technical issues affecting the website's performance. We focused on improving mobile usability and enhancing Core Web Vitals, which are critical for user experience and search ranking. By addressing loading speed, interactivity, and visual stability issues, we ensured the site met Google's performance standards.
SEO-Content Strategy
We implemented a robust local SEO and content strategy that included regular blog posts targeting relevant industry topics. Each post was based on thorough keyword research to attract the right audience. Additionally, we promoted this content through various channels to expand its reach and drive more traffic to the website.
Takeaway
Certified Environmental Contractors, LLC's success highlights the effectiveness of integrating SEO and remarketing strategies to drive traffic and conversions. The combination of high-quality content targeted remarketing ads, and technical optimizations resulted in substantial growth in leads and revenue. Their significant increase in organic traffic and revenue demonstrates the power of a well-rounded digital marketing strategy.
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