Most Pool Companies Pay $80 a Lead. This One Paid $3.88
The Challenge:
Clear Tech Pools, a local pool company in St. Petersburg, FL, was running paid ads that burned budget on clicks instead of customers before hiring Foxxr. In home services, a click that never picks up the phone isn’t a lead; it’s wasted spend. Most local advertisers in this space pay $50, $80, $100 or more per qualified lead, with no guarantee those leads ever call.
What Foxxr Did:
We built a Local Performance Max campaign focused on one outcome: phone calls from nearby homeowners ready to book. Instead of chasing raw click volume, the campaign put a clear offer in front of in-market homeowners and pushed them straight to a call, capturing intent at the moment it mattered.
Results:
| Metric | Result |
|---|---|
| Cost per lead | $3.88 |
| Leads generated | ~125 |
| Conversion rate | 49.20% |
| Leads from phone calls | 99%+ |
Why It Worked:
It wasn’t about more clicks. A nearly 50% conversion rate means the right people were seeing the right offer; roughly one in two engaged users became a lead. And because 99%+ of those leads came through phone calls, the campaign delivered real customers picking up the phone, not form-fills that go nowhere. At $3.88 per lead against a typical local benchmark of $50–$100+, the pool company paid a fraction of what most home-service businesses spend for a qualified lead.
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