Strategic Planning - Your Local SEO plan starts with a strategic overview and analysis of your business and the competitive landscape. From there, we perform the most critical tasks that have the greatest effect on Local SEO according to the Local Search Ranking Factors.
Competitor Analysis - We'll analyze and report to you what your competitors are up to. This includes key metrics about their rankings, ad spend, websites and more. Competitor data within your local industry is vital to strategic planning for organic, local and paid search campaigns.
Keyword Planning - Once we understand your competition, we discover top volume, revenue generating “intent” keywords. This helps establish a solid website architecture to help search engines understand and trust your core messaging.
Website Architecture - This is a foundational step in SEO that is often overlooked by agencies. We don’t miss a beat. Based on our research and planning, we will set up an architecture for your content that makes your website more accessible for search engines and ensures a positive user experience.
Website Optimization - We continuously analyze and optimize your website with our advanced tools. This includes structured data and schema optimization, page speed, image optimization, titles and metas, internal linking, heatmap tracking, conversion rate optimization and more.
Content Management & Marketing - We research the needs and interests of potential buyers so our professional writers can generate content geared specifically to those personas. We use a sourcing platform to find, manage, and hire 15,000+ writers, editors, and content strategists with the skill, proficiency, and expertise you demand to grow your business. Writer fees typically range from $50 - $75 per article.
Custom Landing Page Design - All of the effort we spend bringing targeted traffic to your website deserves a well-optimized landing page! We will build landing pages that convert with targeted messaging and clear calls-to-action.
Geo-Targeted Page Management - In addition to helping your company rank in your primary market, we research and build content strategies for neighboring cities and develop a page that has significant potential for traffic and revenue for your business.
Business Listings Management - Business Listings Management (also known as citation or directory management) is one of the top issues affecting local rankings. By removing inconsistencies in your business’ NAP (Name, Address, and Phone) information, you can increase your chances of appearing in the local pack by 13 percent. We use multiple online tools and perform hours of manual work to optimize your listings profile across the hundreds of directories.
Reputation Management - Search is Social - 79% of consumers trust online reviews as much as personal recommendations. Our feedback encouragement program will guide your customers to the right places to share their opinion about your organization which will help others make a more informed decision about doing business with you.
Social Publishing - Social media management takes time and effort, but the payoff can be enormous if engagement is consistent. A good business marketing plan should include social participation and optimization. We will help you set up the processes to stay engaged and share quality content to build your online reputation.
Google My Business Optimization - We'll make sure your Google business info is claimed, accurate and optimized so when people search for your business or your product & services, you'll have the best chance to you appear on Google Search and Google Maps.
Google Search Console Optimization - Google Search Console is used to help us monitor and maintain your website's presence in search results. We manage this tool to monitor your website traffic, optimize your rankings, and make informed decisions about the appearance of your site's search results.
Foxxr Marketing Analytics - Foxxr’s Marketing Analytics Dashboard™ is a robust, stylish, all-in-one reporting center that was developed to help our clients see the incredible value being delivered from their marketing campaigns. Filter down to what is important to your business with views of competitors, leads, conversions, call tracking, social media engagement, reviews, website performance, Google My Business, paid search, email marketing, task management, and more!
Call Tracking Everywhere - We measure phone call conversions from your search, digital, and offline marketing campaigns – including PPC keywords. We also include call recording, which makes it easy to qualify leads, coach your staff, and improve customer service.
Client Project & Billing Portal - You'll have access to our billing portal and Teamwork project management portal where you can view: tasks, milestones, comments, hours, notes, and important links and files.
Video Production & Marketing - Video marketing is hot and getting hotter each year. We will produce brand & explainer videos to help explain the benefits of your idea using animation, music and applicable footage for more appealing visuals. This leads to more engagement and conversions on your website.
Link Building - Link building is the process of acquiring quality white hat hyperlinks from other high domain authority sites, social bookmarking and few niche related links websites to your website. This is accomplished through blog syndication, social bookmarking, Web2.0 profiles, link research and niche related directory linking, press release distribution and authority guest posting.
Google Adwords Management - We manage your paid-search ads for you, customizing their placement according to your stated preferences, so you can focus on managing your business. Our high-tech, paid search marketing software generates more leads per ad, while costing less per click. (Remarketing only on Marketer 900 plan)
Facebook Ads Management - We will create and manage effective and high-impact Facebook ad campaigns to help you gain customers by location, gender, age and interest for your business, brand, or website. (Remarketing only Marketer 900 plan)