Home Builders Marketing / Teak Furniture & Deck Restoration
Teak & Deck Professionals Generated 1,335 Leads & $551K in Lead Value
Home Builders Marketing / Teak Furniture & Deck Restoration Company Case Study
The client signed up for a Local SEO Plan with Content Marketing and Paid Ads Management. The focus was to optimize their website for better rankings, increase traffic, and generate more leads.
12 Months Overview
1,335
Total Qualified Leads
$551K
Total Lead Value
100,433
Total Website Traffic
86.67%
Local Digital Market Share
About Teak & Deck Professionals
Teak and Deck specializes in teak furniture and deck restoration in Southern California. Teak and Deck is the perfect choice for high-quality and affordable refinishing, sealing, and restoration services. As a trusted name in the industry, Teak & Deck Professionals' commitment to using high-quality products and employing skilled craftsmen ensures exceptional results that revitalize and protect valuable outdoor investments.
Whether restoring a weathered deck or rejuvenating beloved teak furniture, Teak & Deck Professionals delivers high-quality and affordable services to meet the unique needs of its clientele.
The Challenges
Before hiring Foxxr, Teak and Deck tried four firms and were tired of the lack of responsiveness and value they were getting from furniture SEO campaigns. They needed a firm that acted as a true partner for all of their internet marketing needs to increase their traffic, leads, and revenue.
Foxxr's Approach
In this case study, we showcase the transformative impact of targeted digital marketing strategies across key channels—Local SEO, high-performing Meta ad campaigns, and strategic content optimization—for Teak & Deck. See our proven results that demonstrate our ability to secure market dominance, generate high-quality leads, and drive sustained traffic and conversion growth.
Dominating Local Search with 86.67% Visibility in a Competitive Market
To help Teak & Deck Professionals gain local visibility across Southern California, we implemented a phased Local SEO strategy. First, we optimized the business for local relevance within a smaller area around Carlsbad to validate SEO improvements. Once we achieved strong local rankings, we expanded the search radius to test their competitiveness beyond the core market. Finally, we extended the geographic reach to cover San Diego, Orange County, and Los Angeles, ensuring consistent visibility across a 3,600-square-mile area.
Key Achievements:
86.67% Share of Local Voice (SOLV), far outpacing the nearest competitor at 64.44%.
Top 3 positioning with an average rank of 2.62.
Consistent coverage across 78 of 90 grid points within the service area.
By strategically testing and expanding our efforts, we achieved near-monopolistic visibility, securing 22.23% more local search share than the competition, ensuring long-term dominance in a highly competitive market.
Attracting High-Quality Leads and Website Traffic with Optimized Ads
Teak & Deck Professionals partnered with our agency to enhance their digital presence and increase conversions for their deck and teak furniture restoration services. The main objectives were to drive qualified leads and attract high-intent traffic to their website through high-performing Meta ad campaigns.
Key Achievements:
204 qualified leads generated
$70.45 CPL, outperforming industry benchmarks for home restoration
$0.47 CPC on traffic ads
370K+ unique users reached with 16K+ total engagements
Our partnership with Teak & Deck Professionals demonstrates how strategic Meta advertising, strong creative design, and offer-based messaging can generate measurable business growth for home improvement brands.
We continue to collaborate with Teak & Deck on ongoing lead generation and promotional campaigns to further enhance their digital performance.
Maximizing Traffic and Conversions with Strategic Content Marketing for a Local Home Service Business
Over the past year, our local home service client has seen impressive results by optimizing their website content, including blog posts and service area pages. With a focus on SEO-driven content, we strategically enhanced the client’s service area pages, blog posts, and email marketing campaigns, ensuring they were rich in local keywords and addressed the specific needs of the community. These pages became crucial in driving qualified traffic and improving the client’s local visibility.
Key Achievements:
87,087 Total Users, demonstrating a strong increase in overall website traffic due to optimized content.
100,433 Sessions, reflecting repeated engagement from users interested in specific services.
1,335 Conversions, a clear result of visitors finding and acting on the targeted content.
By focusing on the success of optimized blog posts and localized service area pages, the client experienced a consistent increase in traffic and high-quality leads, positioning their business as a trusted service provider in the local market.
Takeaway
This case study unequivocally demonstrates the efficacy of a comprehensive, multi-channel digital marketing strategy for driving substantial business results for Teak & Deck. The strategic foundation was a phased Local SEO strategy that secured near-monopolistic visibility and top search positioning for Teak & Deck Professionals in a highly competitive Southern California market, proving our ability to achieve market dominance.
Complementing this SEO success, data-driven Meta advertising fueled high-quality lead generation, outperforming industry benchmarks and driving high-intent traffic. Furthermore, a concentrated focus on SEO-driven content, including localized service pages and optimized blog posts, resulted in a powerful and consistent increase in qualified traffic, user engagement, and a significant number of conversions. This integrated, holistic approach ultimately enhanced the clients' digital presence and firmly established them as authoritative service providers.
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What Our Clients Are Saying
Excellent 5 Based on 96 reviews and ratings based on Google, Facebook, Yelp, BBB, and Upcity.
Chad Kempf
In 10 days Foxxr helped get our business off to a great start. They work hard and are very proactive in what they do. I would highly recommend their services. Great communication and leadership!
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