A Steady Flow of Deck Refinishing Leads Beat a Spike Every Time

The Challenge

Teak & Deck needed a lead generating campaign he could count on. Refinishing is seasonal and local; a slow month means idle crews. He didn’t want a spike-and-crash campaign that burned budget one month and went quiet the next. 

What Foxxr Did

We ran a single focused Meta Ads lead campaign built around deck refinishing, not a broad home-improvement net. Tight targeting, one job type, one offer. We kept the spend disciplined at around $1,500 for the month and watched cost per lead daily so nothing drifted.

Results

Metric	Result
Leads (June)	26
Cost per lead	$58
Total ad spend	~$1,500

Why It Worked

Homeowners take their time shopping for deck refinishing because it is a considered purchase, not an impulsive panic-buy. A highly focused campaign built around a single service with clear, transparent pricing offers homeowners a compelling incentive to take action. However, the true value for a contractor extends past simple top-line metrics. The primary advantage lies in total predictability: knowing that a consistent monthly budget reliably generates around distinct conversations every single month empowers business owners to plan their operations and schedule crews with complete confidence.

That’s the point most ad campaigns miss: a contractor can build a business on a predictable lead cost. He can’t build one on a lucky month.

Want Results Like This in Your Market?

Book a call and we’ll map what a predictable lead cost looks like for your trade.