6X Growth in Boca Raton: How a Pool Builder Went Top of the Map Search Results
The Challenge:
M&M Pool Builders was barely visible in Boca Raton’s local search results. For “pool contractor”, the search homeowners use when they’re ready to hire, the company sat near the bottom of the pack, around position #8.5, behind 50+ established competitors who dominated the map. In local search, the businesses at the top of the pack get the calls. Everyone below them gets missed.
What Foxxr Did:
This wasn’t about doing more, it was about doing the right things well. Rather than pile on tactics or chase review counts, we concentrated on the fundamentals that move local rankings for a high-value search like “pool contractor.”
We sharpened the Google Business Profile, strengthened the specific signals Google uses to decide who’s a serious local option, and tracked real visibility across the Boca Raton area with Local Falcon, measuring actual ranking position at points all over the map, not guessing from a single check. That let us see exactly where the business was losing ground and fix it deliberately, instead of throwing effort at things that don’t matter.
Results:
| Metric | Before | After | Change |
|---|---|---|---|
| Avg. rank, “pool contractor” | #8.53 | #3.72 | 56% improvement |
| Local pack visibility (SoLV) | 11% | 70% | 6x increase |
| Website clicks | — | — | +53% |
| Call clicks | — | — | +17% |
Why It Worked:
A pool is one of the biggest purchases a homeowner ever makes, tens of thousands of dollars and months of work. People don’t pick a builder off a whim. They research, they compare, and they only seriously consider the companies they can actually find when they go looking. If you’re buried near the bottom of the results, you’re not in the running, you’re not even in the conversation.
That was the real problem here. The business wasn’t bad; it was invisible. Dozens of competitors stood between it and the homeowners ready to hire, so the calls went to builders who simply showed up higher. Fixing visibility didn’t just nudge a ranking, it moved the company from “never seen” into the short list buyers actually choose from.
And once a serious local option becomes easy to find, the rest follows. More people saw the business, more people clicked through to learn about it, and more picked up the phone. For a purchase this size, just being present at the moment of decision is what earns a spot on the list, and getting on that list is what wins the job.
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