A Flooring Contractor Now Owns the Map: 81.48% Share of Local Voice
The Challenge:
Supreme Flooring LLC wanted to own its local market for the search that drives the most work: “flooring installation.” In a dense market, 150 competing businesses in the area, getting one or two top rankings near the showroom is common. Holding the top spot across an entire metro, through every surrounding town, is what actually fills the installer calendar. The goal was dominance across the whole service area, not a single pin near home base.
What Foxxr Did:
A market this crowded punishes anything generic. With 150 flooring businesses chasing the same homeowners, blending in is the same as being invisible; so every move had to earn the company a sharper, more specific edge than the dozens of look-alikes around it. We rebuilt the Google Business Profile to read like the obvious specialist for “flooring installation,” not just another listing in the category.
We reinforced the exact relevance signals Google weighs when deciding which local option deserves the top spot. And we kept the review engine running so the company’s reputation stayed a step ahead of competitors who’d gone quiet. Local Falcon confirmed the picture across the metro, but the real work was simpler than the data: give Google every reason to treat this business as the one that belongs at the top, and give homeowners every reason to agree.
Results:
| Metric | Result |
| Share of Local Voice (SoLV) | 81.48% |
| Average map rank (ARP) | 2.07 |
| Grid presence | 100% of 81 points |
| Overall position | #1 of 150 local competitors |
| Google rating | 4.9 stars (78 reviews) |
| Nearest competitor’s SoLV | 37.04% |
Why It Worked:
New floors aren’t an impulse buy. People sit on the decision for weeks, measuring rooms, comparing samples, asking around, searching again and again before they ever call anyone. So in flooring, the winner usually isn’t the cheapest or the flashiest. It’s the company the customer keeps running into while they make up their mind. Familiarity wins the job.
That’s a hard thing to pull off in a crowded field, and this was a crowded field. Plenty of capable flooring businesses were chasing the same customers. Most of them turned up in one spot, near their own store, and vanished everywhere else. So a homeowner two neighborhoods over comparing options never saw them at all.
We made sure this contractor was the exception. Whenever and wherever someone in the area went looking for flooring, this was the name that showed up, not once, but throughout the whole shopping process, in the places competitors weren’t. By the time that customer was ready to commit, they weren’t picking a stranger off a list. They were calling the company they already felt they knew. In a market that packed, that’s what separates the business that books the job from the 149 that don’t.
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