Frequently Asked Questions
Foxxr Digital Marketing Program
Why Do You Offer So Much?
With over a decade of experience in digital marketing and SEO, we have expanded our expertise into all aspects of this service.
Each local business client has different needs based on their current rankings in search results, citations, directory management needs, reputation management, website optimization, social media, etc.
Do You Require Contracts?
No, we do not require contracts. However, we have a 30-day cancellation policy since we don't have hard stops on allocated resources to keep the program running smoothly.
We believe in earning your trust through results rather than locking you into long-term commitments. We aim to create a partnership that works for you, with a program that reflects our professionalism and dedication to your success.
Do You Use AI?
Yes, we use Artificial Intelligence (AI) to enhance the efficiency and effectiveness of our digital marketing strategies. AI plays a key role in several areas, including:
- Data Analysis: We use AI to help us analyze large datasets to identify trends, customer behavior, and actionable insights faster than traditional methods.
- Personalization: We use AI-driven tools to create personalized marketing campaigns tailored to individual user preferences and behaviors.
- Automation: We leverage AI to automate repetitive tasks such as email scheduling, social media posting, and ad optimization, allowing us to focus more on strategy and creativity.
- Content Optimization: We use AI to assist in identifying high-performing content ideas, optimizing headlines, and ensuring SEO best practices are followed.
- Predictive Analytics: Our AI tools enable us to forecast campaign performance, helping to allocate resources effectively for maximum ROI.
That said, we do not use AI to write entire content pieces. Our team of skilled professionals carefully crafts all content to ensure it aligns with your brand voice, resonates with your target audience, and maintains a human touch. AI is used as a support tool to enhance creativity, efficiency, and precision—not as a replacement for human expertise.
This balanced approach allows us to deliver innovative, data-backed marketing strategies while ensuring the authenticity and quality of your messaging.
Can I Pick & Choose Only What I Need
Every project begins with a detailed onboarding process where we assess your current positioning and competitive levels in your industry.
Our research, analysis, and reporting are performed using the SEO industry's most successful tools. We spare no expense to get you the most accurate data and layout a strategic plan to ensure your online success.
We will find the top revenue generating keywords to target and be able to share exactly what your competitor's organic and paid search strategies are. Then we report your ranking success against your top competitors through Agency Analytics' advance project tracking reports.
Local SEO is based on three primary factors - Proximity, Relevance, and Prominence. At Foxxr Digital Marketing, our SEO Experts know the way to top of local search results for your business! By incorporating Local SEO Ranking Factors, we'll make sure you are eligible to rank for local results on search engines, then apply strategies to "move the needle".
How Do I Know What Work Is Being Performed?
We track our tasks and hours on a collaborative project portal with real-time updates and complete transparency.
Each program strategy is different based on your current online status. We have a section in the portal to track each set of tasks. For example, if your website needs optimization, you'll see precisely what is being done and the hours worked.
In addition to your client project portal, you'll have live access to your Foxxr 360 platform to view all your performance metrics like keywords, ranking positions, competitors, reviews, website analytics, etc.
Will You Maintain My Website?
Our website maintenance plan is included in the program. It's important for each of our customers that their website is updated and secure. We continuously update your website to ensure it is optimized so you can focus on your business and let us take care of the technical stuff.
Reliable Backups
Your WordPress data is valuable - you're only a moment away from a disaster. At Foxxr Digital Marketing, we make sure that doesn't happen. We perform a full daily backup on your website and store it securely online.
Theme and Plugin Updates
We monitor which websites have themes and plugins that need updating and perform these updates daily.
Uptime Monitoring
With our premium uptime monitoring tools, you'll ensure that your WordPress website will continue running smoothly so that your business can continue functioning at full capacity. But if something does go wrong, you'll be the first to know.
Traffic Alerts
We will keep you in the loop if someone prominently linked to you or your latest post goes viral. With our powerful alerts tool, we can monitor traffic spikes, and you can take advantage of great opportunities.
Does a Website Redesign Affect My SEO?
Website redesigns can be a double-edged sword for SEO - if done incorrectly, the results could mean disastrous consequences, including significant drops in organic traffic. However, when done properly, it has the potential to provide an added boost of authority and improved UX that ultimately leads to higher rankings.
They can:
- Improve SEO and site performance
- Simplify the user experience
- Sefocus your content strategy
- Give your site a facelift
- Offer faster load speeds
- Provide up-to-date security
Website Design Packages
Will My Website Be Optimized for SEO?
Yes. Your website is a data center for Google to understand who you are and what you do. Additionally, it serves to address the answers your website visitors are looking for. Design, content and technical requirements must be met to ensure your website is effective and serves its purpose for both organic search and paid advertisements. Our developers are on target with the latest practices and strategies for onpage optimization. From creating SEO-friendly URLs, to optimizing page titles, metas, title tags (h1s and h2s), images and multimedia, content and LSI keywords implementation, to responsive design, boosting site speed, proper internal linking, and finally effective use of social sharing.
How Long Does It Take to Build a Website?
We typically finish a project within 30-days and often times sooner. Our developers work fast and keep you in the loop at all times. From website architecture, content development to design and image selection, we provide a collaborative and transparent environment so there are no surprises along the way.
How Do You Determine What Content to Publish on a Website?
Since we incorporate best SEO and Onpage optimization strategies, the competitor research and website architecture is an important phase in the project. We find that putting the content plan in place before design accelerates the development process and the timely integration of these different phases of the project. Some clients prefer to produce their own content, which can be the most sensitive and time consuming stretch of the project. We do have a team of copywriters that will be able to produce content for your review and edits before it gets published on the website.
Where Will My Website Be Hosted?
The choice is yours. Some clients choose to use their own hosting provider such as GoDaddy or Bluehost. We host most of our clients' websites on one of two dedicated servers we lease through WP Engine. They are the best in the industry for speed, security, and customer service. Whatever your choice, you will own the site once it's built and we will always be here for support, updates, improvements, etc.
What is Involved in the Launch of the Website?
A website launch sequence involves over 75 critical steps to meet all Google guidelines and ensure optimal exposure online.
Does a Website Redesign Affect My SEO?
Website redesigns can be a double-edged sword for SEO - done incorrectly, the results could mean disastrous consequences including significant drops in organic traffic. However, when done properly it has the potential to provide an added boost of authority and improved UX that ultimately leads to higher rankings.
They can:
- improve SEO and site performance
- simplify the user experience
- refocus your content strategy
- give your site a facelift
- offer faster load speeds
- provide up-to-date security
When Are Website Redesigns Necessary?
According to a 2020 survey, here are the top reasons for a website redesign:
- low conversion rates (80.8%)
- high bounce rates (65%)
- needs better UX (61%)
- not responsive on all devices (53.8%)
- outdated website (38.5%)
- not SEO-friendly (23.1%)
Do You Use AI When Building Content for My Website?
Yes. Our team blends AI-driven insights with human expertise to create content that ranks and converts. AI helps us identify high-value keywords, competitor gaps, and trending topics faster, so your pages target what customers are actually searching for.
But we don’t stop there—every page is reviewed and optimized by our SEO strategists and copywriters to ensure the content is accurate, authentic, and written in your brand’s voice. The result: content that not only satisfies Google’s algorithms but also connects with homeowners and drives more service calls.
Can You Integrate With My Existing Marketing Tools and CRM?
Absolutely. We specialize in third-party integrations that keep your marketing smooth and connected. Whether you’re using ServiceTitan, Jobber, Housecall Pro, Salesforce, or another CRM, we can integrate:
- AI call tracking and lead capture directly into your CRM
- Automated follow-ups via text, email, or voice
- Performance dashboards that pull all your marketing data into one place
This ensures that every lead is captured, nurtured, and tracked—without adding more work for your office staff.
Will My Website Show Up in AI Search Results (Like Google SGE or ChatGPT)?
Yes—when optimized correctly, your website can appear in AI-powered search experiences like Google’s Search Generative Experience (SGE) and even third-party AI tools that pull from the web.
We optimize for AI-readability by:
- Creating clear, structured content with FAQs, schema markup, and conversational tone
- Building authority signals (backlinks, reviews, expertise) that AI systems trust
- Targeting long-tail, natural language queries homeowners actually type or speak
This way, your website is positioned not just for traditional search results, but also for the next generation of AI-driven discovery.
Local SEO
What Does Local SEO Mean?
Local SEO is a procedure for optimizing your Google My Business Listing to help it display more prominently in the local search results pages on Google (also known as the Local Packs) and the other major search engines.
What is Google Business Profile (GBP)?
Google Business Profile (GBP) is a web page that Google provides for local businesses. It allows you to put your company info on Google +, Google Maps, Google Search and other Google features.
What Is NAP and Why Is It Important?
Name, Address and Phone (NAP) is critical for local businesses. It’s important for your NAP to be accurate and consistent not only throughout your website, but also anywhere it appears throughout the entire Internet. Having an Inconsistent NAP confuses Google and it decreases the chances of your Google My Business Listings to rank in local pack.
How Can My Business Show up on Google Maps?
Make sure you have strong Google reviews, completed and optimized Google My Business listing with photos and videos, and select the right categories. All these things can bring your business show up on Google Maps.
How Do Citations Help local pack Rankings?
Accurate citations can boost your organic and local pack rankings. Citation signals still have an impact on your local pack and organic rankings. This is because search engines trust the key business listings sites and online directories to provide accurate information, and if this information is consistent and accurate across numerous trusted sites, search engines will give more prominence to it in SERPs.
Why Is Local Web Page Content Important?
Local web page content gives you an opportunity to use local search phrases in pages and posts on your website. Having content for these local search phrases increase the visibility of your business in search rankings.
Does a Website Redesign Affect My SEO?
Website redesigns can be a double-edged sword for SEO - done incorrectly, the results could mean disastrous consequences including significant drops in organic traffic. However, when done properly it has the potential to provide an added boost of authority and improved UX that ultimately leads to higher rankings.
They can:
- improve SEO and site performance
- simplify the user experience
- refocus your content strategy
- give your site a facelift
- offer faster load speeds
- provide up-to-date security
When Are Website Redesigns Necessary?
According to a 2020 survey, here are the top reasons for a website redesign:
- low conversion rates (80.8%)
- high bounce rates (65%)
- needs better UX (61%)
- not responsive on all devices (53.8%)
- outdated website (38.5%)
- not SEO-friendly (23.1%)
Local Service Ads
How Can Google Local Service Ads Boost My Business?
Google Local Service Ads can boost your business by increasing your online visibility and connecting you with potential customers in your local area. These ads appear at the top of relevant search results, making it easier for customers to find and contact your business.
What Sets Your Local Service Ads Apart From Other Advertising Options?
Google Local Service Ads are specifically designed for service-based businesses, such as plumbers, electricians, and locksmiths. Unlike traditional ads, these ads prominently display your business information, customer reviews, and qualifications. Additionally, you only pay when customers contact you directly through the ad, ensuring you get value for your investment.
What Do I Need To Get Started With Google Local Service Ads?
To get started with Google Local Service Ads, you'll need to create a business profile, provide information about your services, and complete the verification process. This includes passing a background check and providing appropriate licenses and insurance details. Once approved, you can set your budget, choose the services you want to promote, and start receiving leads.
How Do You Ensure My Ads Target The Right Audience?
Google uses a combination of factors, such as location, service type, and customer preferences, to target your ads to the right audience. By displaying your ads to users who are actively searching for the services you offer in your local area, you can reach potential customers who are more likely to convert.
Is Google Local Service Ads Worth It?
Google Local Service Ads can be a highly effective advertising option for service-based businesses. They not only increase your online visibility but also provide a streamlined way for customers to contact you directly. With the pay-per-lead model, you only pay when customers reach out to you, making it a cost-effective option.
How Much Do Google Local Service Ads Cost?
The cost of Google Local Service Ads varies depending on factors such as your industry, location, and competition. You set a weekly budget based on the number of leads you want to receive, and you are only charged when a customer contacts you through the ad. The cost per lead can range from a few dollars to several tens of dollars.
What Is The Difference Between Google Ads And Google LSA?
While Google Ads is a more general advertising platform that allows businesses to promote their products or services through various ad formats, Google Local Service Ads (LSA) specifically target service-based businesses. LSAs appear at the top of search results and are designed to connect customers with local service providers. LSAs also have a pay-per-lead model, where you only pay when customers directly contact you through the ad.
Remarketing
Will Remarketing Increase My Conversion Rates?
Absolutely, remarketing is one of the most efficient ways to boost your conversion rates. By focusing on users who have already shown interest in your offerings, you're targeting a more qualified audience. Our expert team at Foxxr employs smart techniques and precise timing to turn these leads into loyal customers, thus enhancing the likelihood of conversion.
How Do You Track The Success Of Remarketing Campaigns?
We employ sophisticated tracking tools that monitor various metrics, including click-through rates, conversion rates, and overall return on investment (ROI). Our detailed analytics and reporting provide you with clear insights into the performance of each campaign. This data-driven approach allows for continuous refinements to strategy and ad engagements.
Is Remarketing A Cost-Effective Advertising Strategy?
Yes, because remarketing campaigns target users familiar with your brand, the ad spend is more efficiently utilized, resulting in a greater ROI. By leveraging Foxxr's precise targeting and strategic ad placement, your campaigns reach the right audience, minimizing wastage and enhancing cost-effectiveness.
How Long Does It Take To See Results From Remarketing?
The timeline for observing tangible results from remarketing campaigns can vary. However, as experts in the field, we're confident in Foxxr's ability to craft campaigns that quickly draw attention and engagement. It's typical for clients to notice an uptick in site revisits and conversions within a few weeks of launching a well-optimized campaign.
Website Maintenance
How Long Will Updates Take?
Typical turnaround is 3-10 working days depending on our current schedule and the scope of work to be performed.
Why Do I Need To Keep Updating WordPress?
Just as with computer updates, there will come a time when you want to make changes to your website, and in many cases you will need the latest version of WordPress to do so.
Do WordPress Updates Affect The User Experience?
It should always be the goal of the website owner to make the site easy to work with for visitors. Updates are continually solving these types of problems, so it is imperative that you keep up for your users if nothing else.
Why Does My WordPress Site Need Security?
WordPress is one of the most targeted programs by bloggers because it holds the keys to so many millions of websites. This puts a target on your back, and therefore your website more of a likelihood of being hacked. A WordPress update is the software’s way of helping you fix the problem before it starts.
" How Can I Get The Latest Features In WordPress?"
Keeping your account updated will also help you gain the latest features available. These updates are usually free. This will make your site even more useful than before while keeping in mind the most important thing about updates—speed and security.
Will My Website Perform Better With Updates?
Updates are not only created to keep your website secure but also to improve its usability and performance from your end. If you want the most efficient WordPress account, you’re going to need to keep up with the updates.