Art & Display Generated 482 Leads & $3.21M in Lead Value Through Strategic Digital Marketing
Trade Show & Exhibit Services / Custom Displays, Booth Design & Exhibit Rentals
The client leveraged Google Ads, Meta Remarketing, and Organic SEO to dominate local search, drive qualified traffic, and generate consistent leads for custom trade show displays and exhibit solutions.
12 Months Overview
482
Total Qualified Leads
$3.21M
Total Lead Value
16,035
Total Website Traffic
27.7x
Return on Ad Spend
About Art & Display
Art & Display, based in Santa Cruz, California, specializes in creating custom trade show displays, exhibit rentals, and booth design services for events nationwide. With over 75 years of combined experience, their team helps businesses make memorable brand impressions at trade shows and experiential marketing events. Their prestigious client roster includes Google, NASA, and Samsung, serving businesses of all sizes—from startups to Fortune 500 corporations—with both custom-built and pre-designed booth solutions.
The Challenges
Before partnering with Foxxr, Art & Display faced:
- Limited online lead generation despite years of industry expertise and high-quality work.
- Underperforming local search visibility in the competitive Santa Cruz and Bay Area markets.
- Inconsistent website traffic that failed to convert qualified prospects.
- Lack of strategic remarketing to re-engage trade show contacts and warm leads.
- No comprehensive paid advertising strategy to capture high-intent searchers.
Despite their stellar reputation and world-class client portfolio, Art & Display struggled to translate their offline success into digital lead generation, limiting their growth potential in an increasingly online marketplace.
Despite decades of expertise and a wide service area, GreenWorks struggled with local search visibility, limiting their ability to attract high-intent customers statewide.
Campaigns
In this case study, we showcase the transformative impact of our integrated digital marketing approach for Art & Display. Through strategic Google Ads campaigns, innovative Meta remarketing leveraging video content, and organic SEO optimization, we demonstrate how multi-channel marketing drives sustained lead generation and revenue growth in the competitive trade show industry.
Driving 88 Conversions Worth $557K Through Strategic Google Ads Campaigns
To maximize Art & Display's visibility among businesses planning trade shows and events, we deployed a comprehensive Google Ads strategy combining Search, Performance Max, and Display campaigns. Our approach focused on capturing high-intent prospects at critical decision-making moments while maintaining cost efficiency across all campaign types.
Key Achievements:
Strategic Execution:
Our Search campaigns focused on high-intent keywords like "custom trade show displays," "exhibit rentals," and "booth design services," capturing prospects actively seeking solutions. Performance Max campaigns expanded reach across Google's entire network, while Display campaigns maintained brand visibility throughout the customer journey. Peak performance occurred in March and April 2025, generating 53 conversions worth $345,960 combined during the prime trade show planning season.
Establishing Organic Authority with 16,035 Total New Users
Through strategic content optimization and local SEO, we built sustainable organic visibility for Art & Display across their target markets. Our approach focused on enhancing service pages, optimizing location-based content, and strengthening their Google Business Profile presence throughout the Santa Cruz, Monterey, and San Francisco Bay Area regions.
Key Achievements:
Strategic Execution:
We developed comprehensive service area pages targeting key markets, optimized existing content for trade show-specific search intent, and built authoritative local citations. This foundation ensures Art & Display maintains visibility even as paid campaigns scale, creating a balanced lead generation ecosystem.
Lead Generation Performance
Over the 12-month campaign period, Art & Display generated 482 qualified leads across all digital channels:
With an average project value of $6,660, these leads represent a total pipeline value of $3.21 million—a remarkable return on the combined marketing investment of approximately $23,000 across all channels.
Takeaway
The campaign successfully transformed GreenWorks Environmental’s digital presence, overcoming intense local competition and map spam challenges. Through strategic Local SEO, content marketing, and review management, the client achieved substantial lead growth and significant business impact.
GreenWorks met and exceeded its lead-generation goals, building a trusted online reputation backed by certifications and customer reviews. The client expressed high satisfaction with the measurable results and ongoing partnership.
This case study exemplifies how a well-executed digital marketing strategy tailored to a competitive local market can deliver sustainable growth and brand authority in the mold remediation industry.
What Our Clients Are Saying
Excellent 5 Based on 96 reviews and ratings based on Google, Facebook, Yelp, BBB, and Upcity.
Chad Kempf
In 10 days Foxxr helped get our business off to a great start. They work hard and are very proactive in what they do. I would highly recommend their services. Great communication and leadership!
Ready to Transform Your Trade Show Business’s Digital Presence?
Contact Foxxr Digital Marketing to discover how our proven strategies can drive qualified leads and revenue growth for your exhibit and display company.