Mold and Restoration Marketing / GreenWorks Environmental

New Jersey Mold Remediation Expert's Generated 2,602 Leads & $820K Total Lead Value With Local SEO and Content Marketing

The client signed up for a Local SEO Plan with Content Marketing and Email Marketing. The focus was to maintain their website's search rankings, improve their traffic, and generate more leads.

12 Months Overview

2,602

Total Leads

$820K

Total Lead Value

9,600

Ranking Keywords

$10,300

Monthly Organic Traffic Value

About GreenWorks Environmental, LLC

GreenWorks Environmental, LLC, the premier Indoor Air Quality (IAQ) firm in the NYC Tri-State area, is a New Jersey family-owned business that understands the home environmental challenges most homeowners face, such as mold, moisture, odor, and air quality. As industry leaders and influencers, they leverage cutting-edge science and innovative solutions to consistently deliver exceptional results in addressing these common household issues.

The Challenges

The New Jersey mold industry is one of the most competitive and expensive online markets to take on. GreenWorks Environmental needed a way to effectively target homeowners in a "post-hurricane Sandy" world. Foxxr Digital Marketing's challenge was to redesign its website, produce quality content that attracts visitors and satisfies SEO requirements, and implement local ranking strategies.

“From helping you focus on your core strengths and developing a comprehensive web strategy to timely implementation, FOXXR makes it ohhhh so easssy!

You not only excel with your web presence but can dominate it!”

Campaigns

Here we will discuss the strategies that took place from the start to the end of the case study.

Keyword Research

We started by creating a list of high-volume keywords based on research relevant to our client’s business. We also checked competitors’ sites to see what keywords they were targeting. Afterward, we ran the batch analysis and added top keywords to our list.

The primary target keywords we focused on included:

Mold Removal
Mold Remediation
Mold Inspection
Mold Testing
Air Quality Testing

Local SEO and Local Listings Strategy

As the nature of the business is hybrid, we got access to the business’s GBP and entered the top targeted cities in the listing. After gaining access to the GBP listing of the business, we took the following actions:

Optimized the GBP listing with all the relevant business details.
Created a product showcase in the GBP dashboard.
As per local listings, we created and enhanced the presence of businesses on listings like Yelp and Nextdoor by gathering customer reviews.
To increase authority, we created listings on industry-relevant websites like Houzz, Home Advisor, BuildZoom, Contractors, etc.
Understanding the importance of photos, we collaborated with the client to capture interesting at-work, staff, and office photos and regularly updated them in the business's GBP listing.
Fighting Map Spam was one of the biggest challenges we had to overcome for the business. We regularly monitored competitors who were taking undue advantage of rankings by manipulating search results with keyword-stuffed business titles. We reported them to Google regularly to take them down.
We focused on review management for E-E-A-T. The business now has close to 200 Google reviews and around 300 reviews on other review platforms.
We utilized Google Posts for the promotion of content, articles, and offers.
We advised the client to get certifications and take memberships in various industry-related associations, which helped them build tremendous authority for their brand.
We advised the client to get certifications and take memberships in various industry-related associations, which helped them build tremendous authority for their brand.

Technical SEO

For technical SEO, we ran the site audit in the Ahrefs and agency analytics and fixed the errors. Then, we fixed the mobile usability issues in the GSC to make Greenworks' website user-friendly. After that, our team worked to improve the core web vitals, analyzed the location pages, and added FAQs.

This involved creating new goals in Google Analytics to track hard goals only - and adding filters to include only USA traffic.

SEO-Content Strategy

We focused on creating at least one blog post per month for our content strategy. The blog posts were around 1200 -2000 words and were based on extensive keyword research. We promoted these blog posts via Facebook posts and Email Newsletter Marketing to drive traffic to the website.

Takeaway

By optimizing GreenWorks Environmental's local listings, enhancing their Google Business Profile (GBP), showcasing services, collecting customer reviews on Yelp and Nextdoor, and securing industry-related website listings. We also ensured the website's technical SEO was consistent through monthly site audits, improved mobile usability, and enhanced core web vitals while keeping up with the targeted goals in GA4. Moreover, their SEO-content strategy included creating and promoting monthly, research-based blog posts of 1200-2000 words through Facebook Ads and Email Newsletter Marketing to increase website traffic.

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