Mold and Restoration Marketing / GreenWorks Environmental
GreenWorks Environmental Mold Remediation Company Generated 2,005 Leads & $632K in Lead Value
Home Service Marketing / Mold Remediation & Indoor Air Quality Services
The client used Local SEO Plan with Content Marketing to improve search rankings, increase traffic, and generate qualified leads for mold remediation and environmental restoration.
12 Months Overview
2,005
Total Qualified Leads
$632,000
Total Lead Value
100,089
Total Website Traffic
83.87%
Current Share of Local Voice
About GreenWorks Environmental, LLC
GreenWorks Environmental is a family-owned business with over 18 years of experience serving New Jersey’s diverse indoor environmental needs. Their team includes certified environmental scientists and building biologists, offering advanced mold inspection, remediation, and indoor air quality solutions across all 21 counties in New Jersey.
The Challenges
Before hiring Foxxr, GreenWorks faced:
- Minimal first-page keyword rankings and low organic visibility.
- Incomplete and inconsistent Google Business Profile and directory listings.
- Lack of educational and location-specific website content.
- Technical SEO issues affecting user experience and rankings.
- Intense local competition with unethical map spam tactics.
Despite decades of expertise and a wide service area, GreenWorks struggled with local search visibility, limiting their ability to attract high-intent customers statewide.
Despite decades of expertise and a wide service area, GreenWorks struggled with local search visibility, limiting their ability to attract high-intent customers statewide.
Campaigns
In this case study, we showcase the transformative impact of targeted digital marketing strategies across key channels - Local SEO, high-performing Meta ad campaigns, and strategic content optimization - for GreenWorks Environmental. See our proven results that demonstrate our ability to secure market dominance, generate high-quality leads, and drive sustained traffic and conversion growth.
Achieving 83.87% Local Search Dominance with Enhanced Visibility in a Competitive Market
To help GreenWorks Environmental gain local visibility across New Jersey, we implemented a phased Local SEO strategy. First, we optimized the business for local relevance within their core Wall Township market, achieving strong local rankings and expanding coverage across all 21 counties.
Key Achievements:
Dramatic increase in Share of Local Voice from 38.71% to 83.87%.
Improved Average Rank Position from 6.75 to 2.34, securing top-3 local pack positions.
Established a 50-point competitive advantage over the nearest competitor.
Expanded Geographic Coverage from 24 to 52 out of 62 points across New Jersey.
This focused approach created a sustainable competitive advantage, positioning GreenWorks as the market leader in environmental services and mold remediation throughout Central New Jersey.
Boosting Traffic and Conversions Through Strategic Content for Local Home Service Businesses
Over the past 12 months, GreenWorks Environmental has seen impressive results by optimizing their website content, including blog posts and service area pages. With a focus on SEO-driven content, we strategically enhanced the client’s service area pages and blog posts, ensuring they were rich in local keywords and addressed the specific needs of the community. These pages became crucial in driving qualified traffic and improving the client’s local visibility.
Key Achievements:
100,089 sessions in the last 12 months, showing strong organic traffic growth.
90,073 total users, with 88,217 new users indicating consistent and fresh traffic from local search.
By focusing on the success of optimized blog posts, research-based articles, and localized service area pages, GreenWorks Environmental experienced a consistent increase in traffic and high-quality leads, positioning them as a trusted service provider in the local market.
Takeaway
The campaign successfully transformed GreenWorks Environmental’s digital presence, overcoming intense local competition and map spam challenges. Through strategic Local SEO, content marketing, and review management, the client achieved substantial lead growth and significant business impact.
GreenWorks met and exceeded its lead-generation goals, building a trusted online reputation backed by certifications and customer reviews. The client expressed high satisfaction with the measurable results and ongoing partnership.
This case study exemplifies how a well-executed digital marketing strategy tailored to a competitive local market can deliver sustainable growth and brand authority in the mold remediation industry.
What Our Clients Are Saying
Excellent 5 Based on 96 reviews and ratings based on Google, Facebook, Yelp, BBB, and Upcity.
Chad Kempf
In 10 days Foxxr helped get our business off to a great start. They work hard and are very proactive in what they do. I would highly recommend their services. Great communication and leadership!
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