BOGNER SHEET METAL
HEATING & AIR CONDITIONING
Industry
HVAC Contractor
Location
Santa Cruz,CA
The Challenge
Bogner Sheet Metal is a family-owned and operated HVAC business that has been serving St. Petersburg County for more than 60-years.
Until they connected with Foxxr Digital Marketing, their marketing was mostly traditional media and word-of-mouth. Foxxr Digital Marketing was tasked with increasing their local organic online presence and bringing in more leads.
The Solution
The experts at Foxxr Digital Marketing put together a strategic plan to optimize Bogner's appearance through many digital marketing channels.
From the paid search channel, we implemented a strategic remarketing program to address the long sales cycle for the HVAC systems.
Our organic SEO team faced different challenges. We needed to ensure our links were clean and reputable to help with our website authority. By combining traditional Web 2.0 link strategies with PR, guest blogging, link spam cleanup, and content marketing, website optimization and dozens of other secret strategies at Foxxr Digital Marketing, we were able to build trust with Google. Bogner now ranks first position for 327 intent keywords (with volume) which drives a significant amount of leads through phone calls and form fills.
The Outcome
Last quarter of 2018, Bogner Sheet Metal has been dominating the HVAC industry with top organic and paid positions for many of the top revenue-generating keywords! As a result, we are seeing an increasing number of leads, conversions and most importantly, revenue!
WHAT BOGNER SAYS
Let's Work Together
(727) 379-2207