Formula Racing Schools
Allen Berg Racing Schools, owned by Formula One Champion Driver Allen Berg, uses state-of-the-art carbon fiber formula race cars to provide an exhilarating racing experience at Laguna Raceway in Central California.
The racing school industry is hot and saturated with well-funded programs and competitors attempting to position themselves to gain online traffic.
Foxxr's marketing team was tasked to optimize organic SEO, paid search campaigns, and build an online user experience that converts readers into customers.
The experts at Foxxr put together a strategic plan to optimize Allen Berg's appearance through many digital marketing channels.
From the paid search channel, we faced an increasing amount of click spam from "not so ethical" competitors. By identifying and stopping this threat, we were able to gain a significant number of leads month after month.
Our organic SEO team faced different challenges. We needed to ensure our links were clean and reputable to help with our website authority. By combining traditional Web 2.0 link strategies with PR, guest blogging, link spam cleanup, and content marketing, website optimization and dozens of other secret strategies at Foxxr, we were able to build trust with Google. Google likes Allen's website and he now ranks first page for over 300 intent keywords (with volume) and first position ranking for 140 of those 300.
Over the last 12 months, Allen Berg Racing Schools has been dominating the formula racing industry with top organic and paid positions for many of the top revenue-generating keywords! As a result, we are seeing an increasing number of leads, conversions and most importantly, revenue!
Increase in Revenue
WHAT ALLEN BERG SAYS
Having struggled for years with outsourcing truly credible expertise in online support, we finally encountered Foxxr. After a website reconstruction, Foxxr established our website as #1 in our field within 12 months. With virtually 24 hours/day service, Foxxr continues working on our website on a daily basis to further grow our online presence.
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