Writing for the Web and 79% of Readers

writing-for-the-webFor effective on-page SEO optimization, simply having text isn’t enough.

Search engines need to make people happy with the search results by employing human factors into the search algorithms. One big factor is that 79% of people on the web scan through pages.

To make you web pages scannable, you should incorporate the following elements when writing for the web:



  • Bulleted lists

Bold Text


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These are some of the popular elements that the search engines use to determine what words are being used consistently and contextually. Incorporating a scannable layout in your posts and pages helps build your credibility for the search engines and your readers.

It boils down to four primary factors for overall visual appeal:

  • Typography
  • Layout
  • Font size
  • Color scheme

These all work together to present the content on a page in a predictable format. The more predictable and contextual you present your content using these factors, the more your site will be seen as credible by searchers as well as relevant by search engines.

Writing for the web should consider proper use of headings and and title tags. Just take a look at any of the major news websites and you will notice they have these similar visual appeals. Look at how they use these elements to present the hierarchy of information.

writing for the web

Writing for the web can be fun and easy if you know how to incorporate the basic elements properly. Stay tuned for more on-page optimization tips!

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Brian Childers

Brian Childers is the Founder & CEO of Foxxr, a digital marketing agency based in St. Petersburg, Florida. Childers leads a team of digital marketing experts with specialties in; Web Design, Local & National SEO, Paid Search Management, Link Building, Content Marketing, and Social Media to help clients attract an insane amount leads and revenue. Follow Brian on Twitter

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