Website and Social Media Integration: Why and How
Let’s admit it. Social media has taken the Internet by storm. The growth, compared to other online services or platforms, is astounding the past years. Coupled with the growing need of people to be constantly connected with each other, it is no wonder having a social media integrated website is almost a necessity when creating your own site.
But how can you successfully integrate your social media presence on your website? Do you just “tell” your visitors? Or is there a better way of “showing” them?
Here are some tips on how you can integrate social media on your website. Some tips might sound simple and obvious, but there are still a countless number of websites that overlook them.
Make Sure Your Social Media Buttons Are Visible
There are two schools of thought for social buttons: The large and bold approach or the small and subtle method. Both work fine, but what you use depends on how your website is designed.
Think about it, you don’t want a nicely designed website to be destroyed because of a large stray Facebook button that seems out of place. On the other hand, a small or subtle button might get lost on a sea of images or distractions on a website. Remember these three basic points when planning your social media button placement; find a prominent position where people can easily see it, make sure it is located near the top of the page, it should be on close proximity to the content you want to get shared and make sure you don’t place it near navigation buttons so your visitors won’t click it by accident. Plan it out with your website designer and find out where the best location for the social media buttons.
Offer Social Logins
While not applicable to all kinds of websites, social login can offer you multiple benefits. Aside from allowing your visitors to login using their social media accounts, it also creates a community of “users” that are exclusive. Just make sure you provide incentives for signing up. One good example is giving users that have logged in a special discount or maybe a “subscriber-only” freebie when they use your social login feature.
Ensure That Your Website Is Social Media Friendly
Most, if not all, websites nowadays are considered “social media friendly” in such a way that integration is almost seamless. As mentioned above, talking with your website designer with regards to integration is essential. Businesses with older websites often request redesigns to allow their social media presence to be felt on their website. A panel or widget showing your recent tweets, your posted updates, or any social media movement, in general, is a good way of making sure your visitors know you are active online.
Sharing Is Caring
Make sure that your content is shareable. I keep on reminding website owners that nowadays, sharing content is one of the best ways to get your name out there. Offering a “Tweet this” or “Share this on Facebook” button after every blog post or news article will give your visitors an easy way of sharing something they might have liked to their network of friends.
Don’t hesitate to add videos to your pages. Aside from being an easily digestible form of content delivery to your visitors, videos also keep your visitors on your page for its whole duration. Be sure to upload your videos on popular platforms such as YouTube or Vimeo to create a community within those said social media platforms.
If your website is made with WordPress, social media integration will be much easier. A good number of plugins are available for you to use. Using plugins can make social media integration an easier task for you or your webmaster. Here is the list of the best WordPress plugins you can use for all your website social media needs:
Considered as one of the more popular WordPress plugins out there, Jetpack can add a number of features on your website. One such feature is the ability to place social media sharing buttons on every blog post. Activating the feature is as easy as initiating the sharing module on the plugin, and you are good to go. The design might look a bit too simple for some, but the integration is seamless, and it is one of the best plugins out there.
Aside from being a top-tier SEO plugin, Yoast has added a social menu in their SEO plugin. Currently, Yoast offers support for 3 of the top social media platforms; Facebook, Twitter, and Google+. In general, Yoast gives you the option to “pre-create” a shared post. You can customize the title, description, and image through the plugin. This is good when you want to create a specific title that will drive more clicks for social media.
Like what was mentioned above, giving your visitors the option for social login might do your website some good. Among the many plugins that give you the option for social login, WordPress Social Login is considered the best. WSL is a free plugin that offers your visitors the power to use their social media accounts to log in, register, and comment. The plugin is compatible with most if not all WordPress themes, and using it is as easy as placing a widget in the site sidebar.
In today’s world, it can be said that creating a website without social media integration simply doesn’t make sense. It is a very easy way to increase traffic, to create communities, to increase virality, and to extend your reach. Modern website designers have become experts in this field, and they have mastered the art of adding functions such as liking, commenting, and sharing your website or content to social media in ways that can be surprising.
Contact us today and let us take a look at your current website. It may just be what you need to get that much-needed boost.