8 Essential Questions for Web Design and Local SEO Projects
At the onset of a web design project for a local business, it is important to gather all relevant information and not wait until the time comes that you need it.
It’s important to provide a pleasant customer experience that establishes trust and keeps your clients returning. Your client intake process is the perfect chance to show your clients how important they are to your business. The goal should be making your process as smooth and as easy as possible for clients. It is important to see the process through the eyes of a new client. As such, it is important to explain to each client every step of your intake process and the reason why you need their information for their web design and local seo project.
First, you need to know why the information is important to you, so you can communicate this to your clients.
1. Know the core business information
First on the web design questionnaire, you have to ensure that you have your client’s correct name, address, and phone number (NAP). This information should be consistent in all business listing directories and citations and it is considered one of the top local search ranking factors that will help your local business to the top of search. Many new customers can be gained from local searches, and this potential should be put to good use.
If clients want their business to flourish online, then social media is an essential tool in their arsenal. Before starting a project, know what social networks clients are involved in and their level of engagement in each one. Social network selection and strategies depend highly your client’s industry and demographics. For example, if you are a carpet cleaning company and local search results are appearing for Google+ and Yelp, emphasis should be placed there.
3. Brainstorm keyword ideas
To get relevant traffic on their website, clients need to pay attention to the keywords they use. The SEO landscape has changed through the years, and it is advisable to conduct a keyword brainstorming session with clients so you are sure you have all the bases covered. For local clients, high volume and high competition keywords are recommended; the Google keyword planner is an indispensable tool when it comes to geotargeted research. For national clients who are not concerned with local searches, Google’s Penguin update and Knowledge Graph has shifted effective SEO’s focus from single keywords into themed concepts. The trick is to focus on a topic as a theme and organize your SEO strategy around that.
4. Identify competitors
This is an often overlooked but very valuable step in the client intake process. Have your client list the top competitors (you know…the ones that come to mind quickly that whey want to dominate). You’ll have other opportunities later in the process to perform some additional competitor research. For now, just list the top five to get your client thinking competitively.
5. What are the top markets?
Where you focus your marketing efforts is as important as the effort itself. If you sell make up and cosmetics in a predominantly male town, you may have to re-examine your marketing campaign. You can also expand your service area or focus on products or services that people in your area are actually searching for.
6. Target demographics play an important role in your messaging
An important aspect of getting your message across is knowing who you are talking to. Aside from targeted services, your target demographic will also dictate your social media engagement and the writing style on your website. It is also a good marketing rule of thumb to focus on a target demographic rather than throwing your service on a random wall and seeing if sticks.
7. Gather components for a great “About” page
This is where you show your clients “who” your business is. Making an online presence entails providing a persona that your clients can identify with. Clients should have an idea of who you are and why you are doing what you do. Your About Us page is also a great opportunity to show clients how your service can benefit them and how.
8. Understand current marketing tactics and processes
Of course, it would be a big help if you knew what your clients were doing even before you worked together. You should be aware of their marketing efforts and whether they were successful or implemented properly. From here, you can decide if you should adopt some of their strategies or start from scratch. From a strategic point of view, this is vital; a review of clients’ previous or ongoing marketing efforts will give you an idea on how to move forward.
The information listed above is far from a comprehensive list, but it will help you and your clients get started. Hopefully, it will help push you in the right direction and make a satisfied customer out of an apprehensive one.
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