As Social Media Marketing matures, it is important, more than ever, to make it a part of your business strategy. For businesses with smaller teams, the challenge is to be efficient with your social media strategies to maximize its potential and still have a larger amount of your time focused on the bigger business tasks.
1) Batching Your Social Media Posts
There is a ton of social media tools available now. Choose one that works for your budget and social media needs. Come up with various post ideas all at once and schedule all these posts across a longer period of time, for example, a week or a month. Scheduling will make it easier for you not to go back every hour and look for a content to share. A great schedule is a compilation of carefully planned social media posts with a space for real time updates and fresh news or posts that you can add when needed.
2) Know and Understand the Goals that You Want to Accomplish with Your Social Media Efforts.
There is a popular saying in business, “You can’t grow what you can’t measure.” Know what you are trying to reach on social media and set metrics to measure how you are progressing.
- To gain followers for your brand
- To drive leads and traffic to your website and landing pages
- To build relationships with current customers or influencers in your niche
Set measurable and attainable goals, and use monitoring tools to check your progress. This will help you make key decisions on your social media efforts.
3) Narrow Your Focus and Save Time.
Social media can easily be overwhelming. It can be viewed as a time killer for the general public, however, this is not the case for businesses. Each social media channel has its own demographic and your business doesn’t have to be on all of them. Make your research on which social media channels match the audience that you want to target for your business and the type of content that you want to share. Know which top keywords people in your niche are using to connect and search on social media. Find out what top brands and what competitors are doing in your niche and check what is working and not working for them. Adapt the strategies that work for your business and measure which strategies will work for your audience. Sprout Social created an
updated Social Media
Demographics for top social channels here: https://sproutsocial.com/insights/new-social-media-demographics/
4) Create the Calendar or be Ready for the Consequences.
A social media calendar or schedule is necessary if you want to grow your business. Calendars can be as simple or as complicated as you want them to be. Consistency is the most important factor in social media and calendars can help you keep track of your posts and easily track your results. Buffer shared here an amazing guide in creating Social Media Content Calendars: https://blog.bufferapp.com/all-about-content-calendar
5) Monitor Mentions with Tools
Social media listening is very essential nowadays. What are people saying about your brand? Are people saying positive things about you? Are there any complaints? Are some people trying to connect with you? The best social media scheduling tools have their own monitoring. This will make sure you are always on top on what people are saying about you on social media. Check out the top small business tools you can use for tracking social mentions from the list created by Small Business Trends here: https://smallbiztrends.com/2015/06/social-media-apps-and-tools.html
6) Use Templates
Whether you have a visual strategy for your posts, or if you have a recipe or style on your posting, keeping templates will make the posting, easy and faster. A lot of the social media posts are repetitive, and if you or your team has visuals or posts headlines that are ready to be used. These can lessen the time you spend creating the posts. If you need social media graphic templates, Canva has a growing popularity for this. Check them out here: https://www.canva.com/create/social-media-graphics/
Social media can be overwhelming, and it is not beneficial to join the buzz and wander aimlessly. Set goals and measure your efforts, and consistently adopt the ones that work and drop the ones that don’t.