Email marketing is a key tool for businesses that want to have success with their online marketing campaigns. It’s an essential element for any digital marketing strategy, offering excellent returns on investment. You might assume that email marketing is being pushed out by more modern marketing methods, such as social media marketing, but there’s still a strong argument for the use of email marketing. 86% of business professionals prefer email as their method of communication when doing business. An email is a tool that’s used every day in the business world and remains one of the best ways to clearly convey information. To make the most of email marketing, you need to know the best ways of creating effective campaigns.
Why Email Marketing Is Important for Your Digital Marketing Strategy
If you want to create comprehensive online marketing campaigns and reach your audience using effective methods, you can’t miss out on email marketing. Over the years, it has developed into an extremely useful marketing tool, which isn’t showing any signs of going away. Email marketing is particularly useful for staying in touch with existing customers and leads, as well as generating sales via referrals. While an unsolicited email from a company is often viewed as spam, a requested newsletter or email with a special offer is much more likely to be welcomed. Email builds loyalty, with welcome emails being particularly important; 45% of first-time purchases happen within 24 hours of signup.
How Email Marketing Can Bring Repeat and Referral Business
Generating new leads and customers is an important part of running a business. However, for many brands, it’s the existing customers that are more important. Convincing them to stick around and to keep coming back is what helps you to ensure you have consistent sales from repeat visits, and not just one-offs that eventually peter out. 80% of retail professionals say that emails are their greatest tool for driving customer retention, followed by social media. Even better, email marketing is extremely cost-effective, with an ROI of about $43 for every $1 spent. Email marketing ensures that existing customers don’t forget about you, and puts your products and offers directly in their inbox. It helps to generate referral business too, allowing you to offer referral rewards to your loyal customers.
Types of Marketing Emails
There are various types of marketing email to consider, which can all provide different benefits. Some of the marketing emails that you might use include:
- Welcome emails on sign-up or first purchase – some brands use a series of welcome emails.
- New products and product updates – tell people about new services, content, product lines and more.
- Newsletters and digital magazines – roundups of news, content, events and other important information, as well as promotions.
- Notification of events and company news – send invitations to your company events or let customers know about recent happenings.
- Special offers and promotions – give special offers to people who have signed up to your newsletter.
- Confirmation and thank you emails – thank people after sending a form or confirm an order or booking.
Each type of marketing email can provide an opportunity to reach out to customers and ensure your brand stays in their mind.
Key Content Tips for Creating Marketing Emails
There are lots of things to think about when creating content for marketing emails. You need to consider both text and design to create a well-rounded email that encourages people to click. The email subject is one of the most important things to consider; it’s what could convince someone to open your email. The higher your open rate is, the higher you can make your click-through rate. You need to create attention-grabbing headlines that make people want to read your email.
Once they’ve clicked, there’s still a lot of think about.
Email layout is important. Your emails shouldn’t be slow to load with huge images but should be visual, and they should be easy to read. Many email clients also provide a preview of the beginning of the text, so you should think about making that powerful too. When you write email copy, write it like you would other web copy and keep your audience in mind. Remember to include a call to action to encourage your readers to do something. Trust is important too, so make sure you let people know how to unsubscribe or get in touch.
Newsletters are a common email marketing tool, and they can be very effective. However, if you have a newsletter, you might wonder how often you should be sending it out. You don’t want to spam your readers, or they won’t bother to read any of your emails and might unsubscribe. There’s no one frequency that works for all businesses, so you should spend some time thinking about what might work best for you. Smaller businesses often stick to only a few emails per month, while larger companies might send several emails a week. The best thing to do is to perform some tests and see how different frequencies affect your open rate and your subscribers.
How Foxxr Helps You Create Fast and Effective Email Campaigns
Effective email marketing can be difficult to achieve, but it’s a lot simpler with Foxxr’s email marketing tool. We make it quick and easy create and send newsletters. It’s easy to set up, easy to use and saves plenty of time so that businesses can get on with doing other things.
Foxxr uses your social media to get relevant content for your emails, which you can then customize. Start working with a smart email marketing company that makes newsletters easier than ever, using automated emails and email lists that are easy to manage.
How it Works
- Automatic Branding from Your Website and Social Media
- Inline Editing of the Entire Newsletter
- Drag-and-Drop Content Selection
- Paste Additional Articles & Content Sources in One Click
- Inline Editing of the Entire Newsletter
- Bonus Time-Savers to Make Email Marketing Even Easier
Get Started with a Free Trial in Two Easy Steps
- Enter your Facebook URL on this page next to the Get Started button. The software will build your newsletter.
- Enter your contact info and we will follow-up with a quick overview.
Get in touch with Foxxr by calling (727) 379-2207 or filling in the form at the bottom of this page to find out more and get started with your own amazing email marketing campaigns.