Online messaging is coming at us from all directions. The addictive nature of web browsing is shortening our attention span below nine seconds. Yikes!!
If you want to convert your readers into leads or customers, make sure your website design is able to quickly attract and keep them coming back for more.
5 tips for effective web pages:
- Think F Pattern – Most readers’ eyes scan across your website in an F pattern. They start in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar. Next, readers move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This forms the F’s lower bar. Finally, readers scan down the content’s left side in a vertical movement. Publish your important web pages content based on the F reading pattern in mind.
- Eye Candy – Avoid too many colors, flashy animation and more than 2-3 typefaces. These are the basics that can distract visitors away from your message. Design is a important,, but content is king. Distracting potential customers with too much design and not enough content can make them click away from your site and move on to your competition.
- Get Personal – Consumers want to buy from people, not machines. Connect with your prospects by being honest, straightforward, and using a conversational style. Spell out the benefits your visitors will experience when they buy from you or hire you. They want to quickly learn “what’s in it for them.”
- Get Social – Readers may judge you or your company by the size or quality of the social networks you have built. They may also want to do a little more research before taking action. Linking to social media sites gives your potential customers another glimpse into your company (and perhaps a few testimonials from other customers).
- Convert – The idea behind most websites is to generate revenue. If they like what they see, readers need to know what to do next. Whether you convert them to a subscriber, new lead or customer, getting the reader to take action will ultimately generate revenue.
Once you determine a few areas where you can improve your site’s web pages, develop a plan to start implementing changes. You don’t have to do them all at once – just do a few at a time until you have a website that really converts.