The St. Petersburg Marketing Roundtable is hosting a must see event for Entrepreneurs and business owners at the new Plantronics Headquarters.
Learn how to leverage new opportunities for marketing dollars! Discover the innovative thought processes that have help Plantronics effectively leverage their marketing dollars while adding value to their channel partners within the business communication device industry.
Boris Seibert, Sr. Director, Strategic Business Partners at Plantronics will present on how Plantronics leveraged their channel partner relationships to optimize Search Engine Marketing dollars.
Their “Three Box” model helped Plantronics focus on the end user and generate their own “Aha Moments”. A collaborative competition approach, or as Boris calls it, “collabotition” helped Plantronics create an environment where their online spending was a win for both Plantronics and their channel partners.
Learn how you may apply these same principles with your business as Boris reveals ideas that can help you tap into marketing dollars you may have thought never existed.
This event is being held at the newly designed Plantronics revolutionary workplace. Check-out their modern office design that set the desk jockeys free, resulting in enhanced collaboration, innovation, and individual contribution.