Optimization & SEO

Website optimization is critical to Search engine optimization (SEO). There is a science to ensuring that the search engines reward pages with the right combination of ranking factors or “signals” that we incorporate with every project and you should seek to have.

Major Optimization Factors

Quality - Are pages well written & have substantial quality content?
Research - Have you researched the keywords people may use to find your content?
Keywords - Do pages use words and phrases you hope they’ll be found for?
Engaging - Do visitors spend time reading or “bounce” away quickly?
Fresh Content - Are pages fresh & about “hot” topics?
Page Titles - HTML title tags contain keywords relevant to page topics?
Description Tags - Do meta description tags describe what pages are about?
Headers - Do headlines and subheads use header tags with relevant keywords?
Crawl - Can search engines easily “crawl” pages on site?
Speed - Does site load quickly?
URLs - Are URLs short & contain meaningful keywords to page topics?