We typically analyze two to four competitor websites in order to gain some insight, ideas and see if any trends are developing. This intelligence will play an important role in creating a custom online marketing strategy that will serve as a roadmap to online success. Our competitor analysis reports include the following information:
It is important to know how links pointing to your competitor’s website(s) may or may not have contributed to their ranking success. For example, we may find a number of websites that provided link popularity to the competition and would be willing to link to your web site as well; with little or no work on your part. We will look at these opportunities to find high Google Page Rank sites and propel your site in the search engine rankings. This is a critical part of the competitor analysis and seo analysis.
Search Engine Optimization Analysis
How well has your competitor’s web pages been optimized for search engine rankings? We will carefully pick apart the background programming (source code) of their home page and other major pages in their web site to determine what they may have done correctly to assist their success and outline these SEO strategies carefully on our exclusive client Web Development and SEO worksheet.
Keyword Competitor Analysis
What keywords are your competitor’s focusing their marketing on? Using a variety of analytical and statistical methods through exclusive SEO Analysis tools, we will put together a comprehensive list of the keywords for which your competitors chose to focus. This part of the competitor analysis will help with you find long-tail keywords that your site can rank.
The findings for each competitor will be revealed in this section. Also, the competitor analysis will be concluded with summary recommendations for your website based on the effective tactics discovered.