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We don’t just build websites. We incorporate a combination of services that take your online presence to a level that will ensure marketing success by following core website design, optimization and online marketing principles to help your company succeed.

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The Juicy Basics Behind SEO and Web Design

SEO or Search Engine Optimization Basics

Search Engine Optimization (SEO) identifies methods which your website ranks higher in organic search results, making your website more visible to individuals that happen to be looking for your product or service on the search engines. SEO is part of the broader topic of Search Engine Marketing (SEM), a term used to describe all marketing strategies for search. SEM entails both organic and paid search. With paid search, you can pay to list your website on a search engine so that your website shows up when someone types in a specific keyword or phrase. Organic and paid listings both appear on the search engine, but they are displayed in different locations on the page. So, why is it necessary for your business website to be listed on search engines? On Google alone, there are over 694,000 searches conducted every second.

Get Started Now because every second that your website is not indexed on Google, you are potentially missing out on hundreds, if not thousands of opportunities for an individual to visit your website, read your content, and potentially buy your product or service. Practicing SEO basics, as well as more complex techniques after those, can drastically increase your website’s ability to rank in the search engines and get discovered by your potential customers.

What About Paid Search? You can pay to have your website listed on the search engines. However, running paid search campaigns can be quite costly if you don?t really know what you’re doing. About 88% of search engine users never click on paid search ads anyway. So it is probably best to stay away from paid search all together until you feel you’ve got a firm grasp on SEO and what it takes to rank organically.

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Exactly How Does Your Site Get Ranked?

Your rank is an indicator of how relevant and authoritative your website is in the eyes of the search engine, as it relates to the search query entered. It is not difficult to get your website to index and even rank on the search engines. However, getting your website to rank for specific keywords may be challenging. There are actually essentially 3 elements that a search engine considers when determining where to list a website on the SERP: rank, authority, and relevance.

Rank is the position that your website physically falls in on the SERP when a specific search query is entered.

Authority the search engines also examine how authoritative the websites that link to you are, what anchor text is utilized to link to your website, and other factors such as the age of your domain.

Relevance is a essentially the most critical factors of SEO. The search engines are not only looking to see that you are using certain keywords, but they are also looking for clues to determine how relevant your content is to a specific search query.